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4 Tips On How To Create A Relevant Holiday Content For Your Website

Holiday Content

For many SEO experts and site owners, creating a content strategy for the holidays in advance is necessary, and it does require proper planning. But what if you haven’t planned out your holiday content yet? You can follow these steps.

  1. Be updated with the trends during holidays for you to know what type of content your target readers are searching for. For example, create contents about your amazing discounts or a guide for the best holiday gifts to buy.
  2. While market research is an excellent way to know the holiday trends, directly asking your target audience about what they want is another option to consider. You can create and send out surveys with questions that’ll help you understand their concerns, goals and interests during holidays.
  3. Prior to writing new content, check the existing ones you already have. This allows you to assess which ones you can update and what new content you can create. If you’re considering using old content, ensure that it’s still relevant for the upcoming holiday and has traffic potential.
  4. When you already have the holiday content ideas you need, you can now proceed with the creative planning part. You can begin with keyword research to know which ones will work for your content and website. Do brainstorming!

These are just a few steps in creating a good holiday content. But if you do them correctly, you can have that content you can proudly share and will give you new leads and traffic.

This SEO post used information from https://www.searchenginejournal.com/holiday-marketing/holiday-content-strategy/. Click the link to see the complete guide.

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