CANDDi

Audio Content Has No SEO Benefits, Says Mueller

what are effective seo content creation strategies

The notion that including audio versions of existing content somehow improves search engine rankings is yet another SEO content creation myth that many creators these days buy into. But according to Google’s John Mueller, SEOs and webmasters do not stand to gain any rankings benefits if they include audio versions of their text-based SEO content on a webpage.

In a Google Search Central SEO episode on 12 February, an SEO asked if adding an audio version of a webpage content could boost their search rankings, aside from improving accessibility.  Mueller replied that Google does not do anything special with audio versions of a written piece of content. With that being said, he added that content creators and publishers do not need to avoid making audio recordings since Google will not treat them as duplicate content.

Moreover, audio recordings are different from videos and photos. Google does not process audio content separately. There are times when an audio recording may get shown as a piece of video content with a video snippet on the search engine page results, but overall, it neither helps nor harms a website’s rankings.

The SEO had a follow-up question, asking if audio recordings affect SEO in any way at all. They wondered if a webpage would be seen as higher quality if it contained both text and audio recordings compared to pages that only have text. Mueller stayed firm on his original answer, insisting that the quality of a webpage is not affected just because it contains multiple types of SEO content.

Although there are no direct benefits, having audio recordings could get a webpage shared around more. For instance, users may deem a webpage more useful if it has audio recordings in addition to text, so they are more likely to share it with the people they know. Still, SEOs should know that although this is the case, Google does not factor in how many different types of content is on a page when determining rankings.

Lastly, Mueller said that there are indeed SEO benefits from publishing webpage content with high-quality pictures and videos. This is because these types of content can rank independently, unlike with audio content. For instance, searchers can look for photos and videos through Google’s Image Search and Video Search. However, there is no Google Search for audio content where they can rank independently.

For now, the closest thing that Google has for audio searches is their podcast search. However, this type of content is tied specifically to the podcast content category. Podcasters can share a feed of podcast information, and Google will index it just like that.

But if a piece of an audio recording gets independently published on a single webpage, Mueller said that it will not automatically change anything in Google’s algorithm systems.

Ensure The Quality Of Your Content With Position1SEO

Here at Position1SEO, we have a team of SEO experts who are highly experienced and well-versed in SEO content creation strategies. Our link building methods are up-to-date, and they drive significant improvements in both your site traffic and search rankings.

Our clients can target as many keyphrases as they want to improve the dwell time of visitors on their website, the number of pages they visit in that session, and convert traffic to sales. Before long, you’ll realise that your website appears on the top page of Google’s search engine results pages!

We live by our three-stage process. Firstly, we will provide you with a free in-depth SEO audit to establish your site’s current condition. Secondly, our SEO experts will deal with the issues that appeared on the SEO audit. Lastly, we will focus on user engagement to push your rankings and traffic forward based on the keyphrase that you target.

If interested, just dial 0141 404 7515 or email us at office@position1seo.co.uk.

top

    Don’t miss your free SEO audit!

    I’m interested in

    Free auditSchedule free consultation

    Best time for appointment

    MorningAfternoon

    Preferred day of week

    MondayTuesdayWednesdayThursdayFriday

    Rainbow

      Don’t miss your free SEO audit!

      I’m interested in

      Free auditSchedule free consultation

      Best time for appointment

      MorningAfternoon

      Preferred day of week

      MondayTuesdayWednesdayThursdayFriday

      Rainbow