Google Provides Ecommerce SEO Tips On Product Data
SEO agencies and ecommerce site owners provide Google with product information to help promote their offers and build a strong presence online. Recently, to help online businesses and ecommerce SEO agencies do their work much easier, Google gave some tips on how to provide search engines with accurate product data.
Google can make good use of special formatting in search results to guide buyers in their purchasing decisions, provided that it is given accurate and up-to-date product information. Some additional information about products that Google can show on the search engine results pages (SERPs) are the pricing, stock levels, and customer ratings.
Giving Google product data is crucial because, unlike other data types, the search engine cannot get the information by itself. Therefore, the website should provide the search engine with this data through Google Merchant Centre, a product feed, or structured data markup.
The search engine will only show the information in the SERPs once it is confident that it has received the most accurate information, which is why ecommerce websites should help Google verify the data’s accuracy.
Some examples that include product data are:
- Original price versus discounted price
- Price of product versus taxes and shipping costs
- Related products versus the actual product being sold
Once additional information is displayed in the SERP, ecommerce SEO agencies and businesses can have a bigger chance to increase their ecommerce site traffic. Moreover, Google is also capable of displaying product information in Google Maps, Google Shopping, and Google Images.
Google’s Developer Advocate Alan Kent told the SEO community that there are many ways in which they can provide Google with product information. Here are some of the best ways to supply Google with product data:
1. With structured data
Using structured data is a common way to give product information to the search engine. One of the best ways to do so is to embed it in a page as JSON-LD encoded content. The only downside bo using this method is that it may take several days before the search engine can display the updated information in the SERP.
2. Through Google Merchant Centre
SEOs and businesses can give Google timely and accurate product data by using the Merchant Centre. There are different ways of doing this. Firstly, they can provide structured data, which Google will discover when crawling and indexing the site.
They can also submit a feed of all the product data manually. By doing so, businesses and ecommerce site owners can have more control, allowing them to set when product data will be displayed in Google Search.
Lastly, they can opt for an API to update their products individually. This gives SEO agencies the choice to update specific products on demand. Moreover, updates can go live within a few minutes, making it faster than other methods.
Google also wants to remind online businesses that SEO is a crucial factor for their brands to appear in organic ecommerce search results. Therefore, they encourage everyone to make their product details, such as descriptions and images, attractive to their targeted customers.
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