Here Are The Link Building Myths That You Must Take Note Of
With search engines continuing to shroud their algorithms in secrecy, the SEO industry will continue to be full of myths and misconceptions too. This then leads to some businesses pursuing the wrong SEO strategies rather than applying those that work. With that being said, here are some of the most popular link building myths and misconceptions that you should be aware of.
1. Asking for a link is spammy. Some say that exchanging links between sites or asking for a link is considered spammy. However, manually reaching out for links or retrieving citations from a relevant publication or directory is different from link exchanges.
2. Penguin Penalty. In truth, Penguin is not a penalty but an algorithm. And if you’re avoiding links farms and using good linking strategies, then Penguin is something you shouldn’t worry about.
3. Link building is just about links. Manual link building isn’t all about increasing the volume of links, but more of building relationships with others websites to gain marketing opportunities. Having said that, link building provides many positive indirect results such as increasing your brand’s online visibility or traffic to your domain.
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By hiring a top SEO company, you can ensure that only the best strategies of link building will be used to market your website online. Check out our page where we discuss this topic in further detail.