Is SEO An On-Going Process Or A One-Time Event?
There are many affordable SEO packages available today, but it is more important than ever to choose with care. The last thing you want to do is invest your money in an SEO firm that does not have the capacity to deliver the results your business needs. One key question you need to ask when choosing a company is whether their service is ongoing or a one-off fix?
If the latter applies, look elsewhere. Search engine optimisation (SEO) should never just happen once, and there are a number of reasons why this is the case. Firstly, Google and other search engines make regular algorithm changes. If you do not adapt to accommodate these changes, your SEO will be outdated and your ranking will start falling as a result. Experts at the best SEO firms make sure they stay up-to-date with all of the latest algorithm releases so that their clients’ websites adhere to the newest rules. To illustrate this point, there have already been a number of Google algorithm changes this year, including a significant one in January. This was when Google implemented a penalty to punish aggressive pop-ups and interstitials that may damage the mobile user experience. If you have paid for a one-off affordable SEO package in the past and your mobile site opens with a pop-up before any content is displayed, your site would have been penalised as a result. However, with an ongoing service, developers will make instant changes to ensure your search engine ranking does not worsen. Another reason to view SEO as an ongoing process is because
The best SEO companies track performance to ensure that their clients’ websites are constantly being improved upon, so they can stay ahead of the game. It’s simple: if you remain stagnant while the competition keeps moving forward, you’re never going to maintain your top spot. Ongoing affordable SEO packages will also incorporate regular keyword research and analysis. This is important, as new searches may start to gain popularity, and so they will need to be incorporated into the SEO strategy. On the other hand, certain keyphrases may start to lose some validity; and therefore they may not need to be focused on as heavily. Another reason why continuous SEO outsourcing is crucial is because it enables you to respond to competitive landscape changes. After all, competitors will come and go in your industry all of the time. Your SEO strategy may need to be amended as a consequence, as new tactics must be employed to deal with the variety of marketing approaches new competitors bring to your industry.
These are just a few of the important reasons why SEO should be viewed as an ongoing service rather than a one-time event. When choosing from the numerous affordable SEO packages that are available, make sure that long-term support and maintenance is included. Otherwise, you may see instant results, but you will never be able to maintain them. And your business will surely lose ground quicker than it has gained it.