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what is the best SEO marketing strategy
This Is Why You Need To Focus On Web Accessibility
14 December, 2018
 / by Jason Ferry
Accessibility is an aspect that has been a part of both SEO and web development. It’s also said that it is actually a good thing for search engine optimisation and sales. However, in the recent release of WordPress 5.0, it brought to mind the issue that accessibility wasn’t addressed as a core requirement but more […]
what is the best SEO marketing strategy
Why The Written Word Is Still Important To Search Engine Optimisation Companies
12 December, 2018
 / by Jason Ferry
The way your audience search for information is changing. Visual search is on the rise as devices and search engines become more adept at recognising and finding specific images. It can be tempting, therefore, to think that the written word is becoming obsolete and that good quality copy is something you no longer need from […]
what is the best SEO marketing strategy
3 Actions To Take When Moving To Searcher Intent From Keyword Research
11 December, 2018
 / by Jason Ferry
Typically, keyword research is the initial step to take if you’re planning to attract visitors to your site. And behind every search, is an intent, which is a want or need, may it be for a service, product, information or something else. Furthermore, brands and SEO marketing professionals use data to figure out searcher intent […]
what is the best SEO marketing strategy
3 Things You Can Do To Locate Your Orphan Pages
10 December, 2018
 / by Jason Ferry
Orphan pages are those that don’t have any links to them, so they aren’t usually indexed and don’t appear in search results. Because there are no internal links, these pages gain no authority, and search engines have no semantic or structural context in which to evaluate them. And even if they’re listed in the XML […]
what is the best SEO marketing strategy
How To Make Your Pages Optimised For Searcher Intent
6 December, 2018
 / by Jason Ferry
Because of regular Google algorithm updates and constantly evolving user behaviour, search has become an exciting, ever-changing channel. But these changes shouldn’t cause us to overlook the fundamental principles of search engine optimisation. This includes searcher intent, and it has a huge impact on every SEO strategy. There are different types of searcher intent. Some […]
what is the best SEO marketing strategy
This Is How You Can Monitor And Address Negative SEO
5 December, 2018
 / by Jason Ferry
There will be times when your competitors will try to drive down your rankings in search engine results by utilising negative SEO. By doing such techniques, they will try to reduce the authority of your website or get it penalised. Since your competitors do not control your on-page SEO, there are other ways that they […]
what is the best SEO marketing strategy
This Is What You Should Do When Dealing With A Bad Domain History
29 November, 2018
 / by Jason Ferry
In a recent Google Webmaster Central hangout, a site owner was worried about the URL they took over with their brand. They discovered that the URL was actually used for piracy content a few years ago and has bad domain history. At the same time, upon checking at the Google transparency report, they saw that […]
what is the best SEO marketing strategy
This Is Why Search Engines Still Leads When It Comes To Information Gathering
28 November, 2018
 / by Jason Ferry
For many years, plenty of individuals have been declaring the death of traditional search traffic and the search engine optimisation industry. And while Google showed constant revenue improvement from the core search business, some experts are convinced that using search engines for information gathering is a thing of the past. But what does the data […]
what is the best SEO marketing strategy
This Is How You Should Write The Meta Tags Of Your Website
23 November, 2018
 / by Jason Ferry
Even though Google doesn’t use meta tags in its ranking algorithm, SEO experts and website owners must remember that it still has an indirect effect on SERP, can influence the users’ first impression and improve click-through rates. With that in mind, here are some useful tips on how you can create them: Do’s when writing […]
what is the best SEO marketing strategy
This Is The Reason Why Ranking Algorithm Should Not Be Directly Associated With Quality Rater Guidelines
19 November, 2018
 / by Jason Ferry
In a recent Google webmaster hangout, John Mueller of Google told SEO experts that the contents of the Quality Rater Guidelines don’t have a one-to-one relationship to their actual ranking algorithm. He said that the quality rater guidelines are only for their quality raters when trying to evaluate their algorithms. However, Mueller clarified that checking […]
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