Many SEO experts and webmasters are concerned about what Google is “targeting” on their recent algorithm updates. It is said that the latest algorithm demands a reassessment on the common SEO practices. Google is now beyond matching heading elements and title tags to current search queries. For such reason, it’s imperative to understand how the […]
Due to the equalising nature of search engine results, it can be easy to be lulled into thinking that there is just one good approach to SEO for businesses online. While it is true that there are fundamentals that make up the core of good SEO, small business owners should be taking a different approach […]
Mobile-first indexing is one of the main topics of discussion among SEO experts this year since it brought a huge change on how Google search works. To fully understand how websites appear in the search results today, it’s important to review the search indexing and ranking fundamentals. Indexing and Ranking Indexing is the process where […]
According to a recent report, Google seems to have extended the length of page titles in search results snippets. When this post was written, it has increased to 83 characters on average from its original length of 55 characters. Since this will likely impact the creation of website contents, SEO professionals and webmasters should take […]
In the SEO industry, everyone is trying to outdo each other to get high rankings on Google. And in this competitive field, it’s easy to make mistakes, especially when you’re trying to boost your site’s rankings. Having said that, here are some common SEO mistakes that you should take note of and avoid doing. 1. […]
In a recent Google Webmaster Central hangout, John Mueller from Google gave a warning to SEO experts and site owners regarding web pages that receive low traffic. He explained that these pages with low views do not necessarily mean that they have terrible content, and it is not a good idea to simply remove them […]
When it comes to SEO, there can be a belief (perhaps even a hope) that once it's in place, it doesn't need to be changed. If it ain't broke, don't fix it, right? Unfortunately, in most cases, that's not how it goes. Any SEO optimisation London or UK based firm will always advise that you […]
Google’s John Mueller recently confirmed that SEO experts and site owners have nothing to worry about spammy backlinks. This is in response to a question about what to do with spammy links to websites and if they will harm the sites’ rankings. According to Mueller, a website that has been around for a long time […]
SEO professionals and webmasters are using Google Search Console for different online strategies, and it has offered various tools, data, and analytics every year. Now that its new version is finally out of beta, here is a review of its most important areas: 1. Search Appearance. This is the section mainly used by SEO experts […]
When it comes to keyword research for SEO, Google’s exact match keyword targeting is usually utilised. This helps in finding exact keywords based on the searcher’s query. It received updates in the past years so it can determine close keyword variants such as plurals, misspellings, word order, and function words. Now, it has been updated […]
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