Last 2018, Google has introduced great changes to how they rank websites such as using AI for about 30% of the search queries. Moving on, listed below are a few of the SEO factors that you should focus on for this year. Familiarise yourself with structured data. While structured data can be intimidating, it’s actually […]
With the various search algorithm updates and changes with mobile first indexing, 2018 has been an exciting year for everyone who works in the field of search engine optimisation. So here is the recap of several big SEO changes that happened throughout the year: Google Updates. In 2018, Google has made various search ranking and […]
Google has turned 20 years old last September. In two decades, the searching habits of users have changed dramatically. Whether you are working in the field of search engine optimisation or marketing, looking back at the top search trends of 2018 is helpful in understanding the audience better. Most people look up “good”. Google said […]
Search engine optimisation is a long-term strategy. It can take about six months to a full year before significant results arise. It is also affected by regular algorithmic updates and different technological innovations. Because of these factors, it is a must to have proper prioritisation so you can maintain an effective SEO campaign. Here are […]
The Google Medic Update began to roll out last August, and it has been one of the largest core ranking updates from Google for 2018 that greatly impacted the SEO community. In line with this, Google’s John Mueller explained in a Reddit thread that when considering this update, it is better to look at a […]
While no one can predict the future with complete accuracy, you do not need a crystal ball to determine how current online trends will affect organic search engine optimisation in the next few years. Staying ahead of the curve is important if you are to maintain your rankings and continue to be a reliable and […]
Accessibility is an aspect that has been a part of both SEO and web development. It’s also said that it is actually a good thing for search engine optimisation and sales. However, in the recent release of WordPress 5.0, it brought to mind the issue that accessibility wasn’t addressed as a core requirement but more […]
The way your audience search for information is changing. Visual search is on the rise as devices and search engines become more adept at recognising and finding specific images. It can be tempting, therefore, to think that the written word is becoming obsolete and that good quality copy is something you no longer need from […]
Typically, keyword research is the initial step to take if you’re planning to attract visitors to your site. And behind every search, is an intent, which is a want or need, may it be for a service, product, information or something else. Furthermore, brands and SEO marketing professionals use data to figure out searcher intent […]
Orphan pages are those that don’t have any links to them, so they aren’t usually indexed and don’t appear in search results. Because there are no internal links, these pages gain no authority, and search engines have no semantic or structural context in which to evaluate them. And even if they’re listed in the XML […]
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If you need the very best results & want to work with the UK's #1 SEO team...
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