These Are The Potential Ranking Factors That You Should Take Into Account
Google has evolved a lot since it was first introduced back in 1998, and so has the SEO industry too. But over time, the industry has become more focused on long-term thinking and digital strategies, neglecting considerations of Google’s ranking factors. While this can be considered a positive change, it’s still a mistake to ignore these potential ranking factors.
With that being said, here are some of the ranking factors that both SEO experts and site owners should consider.
1. Keyword in the Title Tag. John Mueller from Google previously confirmed that the title is considered to be a ranking factor. At the same time, including keywords in title tags is highly recommended as it has an influence on rankings.
2. HTTPS. Google once announced that the use of SSL would be a positive ranking factor and that they’ll strengthen its impact on global queries over time. This was done to encourage site owners to use HTTPS for their websites.
3. Mobile-friendliness. Google released a mobile-friendly update that will identify pages that are not compatible with mobile devices and eliminate them from the mobile search results. The importance of this factor was further strengthened by the numerous subsequent updates.
So in order to develop an effective SEO strategy that will work in today’s digital landscape, don’t forget to consider the different factors that search engines take into account when ranking sites.
This information was gathered from https://www.searchenginejournal.com/23-potential-ranking-factors-you-may-not-be-considering/264697/?ver=264697X3. Click this link for more details.
When it comes to ensuring that your site is ranking well in the SERPS, working with the best SEO company is recommended. Check out our company page where we discuss this topic in further detail.