This Is What You Need To Know About The Web.Dev Tool Offering An SEO Score

SEO Score

Recently, Google launched Web.dev, a tool based on the Chrome Lighthouse extension that offers an SEO score ranging from 0 to 100 based on various factors. It checks if a certain document does not have plugins, valid hreflang, title element, and more. The tool also considers if the page is blocked from indexing or has an unsuccessful HTTP status code.

The Web.dev SEO Score measures how well search engines can “surface” contents, or how well they can crawl and discover content. Since the word “ranking” is not used anywhere in the Web.dev website, it is clear that the tool is not referencing search engine optimisation based on traffic and ranking. Instead, it concentrates more on indexing and crawling, which is also called discoverability. This is further confirmed when a web page failed to score a perfect 100 because of a missing meta description tag, which is not necessary for ranking.

Rankings and traffic are the most common things that SEO experts associate with their industry, but the Web.dev tool does not provide insights into these factors. Therefore, the SEO score is not an indicator of how likely a web page will rank. In fact, it is unlikely for Google to launch a tool that will give definite answers on how likely a web page might rank.

Details of this blog post were gathered from https://www.searchenginejournal.com/seo-score/279033/. For more information, click the link.

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