Top Things Writers Should Know When Creating SEO Content
It is highly beneficial to work with a professional writer when creating relevant SEO content for your website. After all, well-made content goes a long way in keeping your website users engaged, and could even persuade them to buy your products and services. Meanwhile, SEO professionals are in charge of optimising webpages for better visibility on the search engine results pages. Both parties need to work hand-in-hand if they want to effectively drive traffic to a website. This is part of the reason why SEO content agencies that offer a mix of the two services are so widespread these days.
Though the two typically work in different departments, there are things that content creators and publishers need to know about SEO if they want to achieve the results that they want. By knowing the fundamentals, writers can proactively work on the advanced SEO strategies used in creating content. In turn, this will make the workflow much smoother when it is time for SEO professionals to optimise the content for search engines.
Below are some of the top things writers should know when making content:
1. Write content with SEO in mind
Writers must prioritise SEO when creating content as this boosts the chances of their webpage getting included in the first page of Google’s search results page. By incorporating SEO strategies while creating content, it will be easier for businesses and webmasters to secure at least one of the ten blue links on Google’s Page 1 or even be featured in Google’s Top Stories carousel.
2. Make good use of keywords
Google and other search engines serve as matchmakers between searchers and content relevant to their queries. In order for search engines to make a good match, writers should make the most of the target keywords they incorporate in their content.
They should constantly be asking themselves which keywords people would type in the search engine to find their content. Although incorporating plays on words and catchy headlines could work well with traditional prints and ads, inserting keywords and making clearer statements will better help search bots in matching readers with relevant content.
3. Create efficient title tags, headlines, and URLs
Title tags, headlines, and URLs are three of the most crucial elements when it comes to optimising webpages.
When writing title tags, it is advisable for writers to include the primary keywords used in their SEO content. It should also be unique, clear, and concise, and literal as much as possible, with the writer thinking of a searcher typing in keywords to find the content. It is also best to avoid punctuation marks, especially double quotes, when writing title tags.
As for headlines, they should also be written in the same style as title tags, and they should be the only H1 in the whole webpage. URLs are also written in the same way, but writers can remove conjunctions within the sentence if necessary.
4. Optimise images
Well-optimised images also help boost the click-through rate from search engines. There are three important things content creators should know when optimising images: sizing, alt text, and .jpg file name.
Google advises website owners to upload images at least 1200 pixels wide, categorised in one of these aspect ratios: 16×9, 4×3, and 1×1. Alt text, on the other hand, refers to the words that appear when hovering over the image. Lastly, the .jpg filename is the image’s actual filename and should include primary keywords, just like the headline.
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