What You Should Know About The New Features Of App + Web Properties In Google Analytics

Google Analytics

Google has recently implemented upgrades in the App + Web properties of Google Analytics, which now enabled SEO experts and webmasters to measure multiple websites and applications. On top of this update, Google has added more enhancements that make automated and custom insights available as well as allow faster data access. Listed below are more information about this.

  1. Faster data access

Through asking questions in the Google analytics search bar, users can now access their data much faster. It’s only available in English today, but other languages will be supported soon.

  1. More custom analysis options

From its original five options for cross-platform analysis, Google has added cohort analysis and user lifetime. Cohort analysis provides a comparison between a group of similar users with more dimension and metric breakdown. User lifetime, on the other hand, gives an understanding into the lifetime activities of users based on custom dimensions.

  1. Multiple web streams

A total of 50 data streams across websites, apps, and web apps in a single property is now supported by Google Analytics. As a result, SEO companies and webmasters can view a single set of data based on their applied filters and see metrics from all data streams.

All information in this blog post came from https://www.searchenginejournal.com/google-brings-new-features-to-app-web-properties-in-google-analytics. Click this link to read the full article.

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