Why And How The Best UK SEO Companies Use Google Search Console
Whether you’re a company that carries out its own SEO optimisation in-house or an agency delivering SEO services to multiple clients, you’ll no doubt have a host of useful tools online to help you in your quest to raise your target website up the search engine rankings. The best UK SEO companies, however, won’t fail to make use of the expertise gathered in Google’s own Search Console.
If you haven’t yet exploited this powerful tool to its full capacity, you may wonder what all the fuss is about. Here, we outline just two of its key features and explain why UK SEO companies and individual site owners alike will love it once they get to know it. Firstly, you may already use Google Analytics to uncover your traffic and conversion figures. But did you know that linking Analytics with the new, improved Search Console will give you far more insight into where your visitors are coming from and why? For instance, the Landing Pages report on the Search Console shows you which pages on your website are receiving what traffic. By linking to Analytics, you can mine down into that data to see exactly what search query was entered by each user to cause them to alight on a specific page within your website. So if you’ve recently made improvements to a page, then this can tell you, for instance, whether those changes have had the desired effect. If not, you’ll have a better idea about what’s not working, so you can amend that. Equally, you can find out over time why specific pages aren’t as popular as you’d like them to be and what search metrics are causing that.
Other reports include Countries, Devices and Queries, which the best UK SEO companies and individual site owners can use to establish the same factors, only by country, search query and device people are searching on. Another great feature is the Performance Report. Unlike the old search console, which has now been retired, the Performance Report in the new version will now give you up to 16 months’ of data. It shows SEO companies and others using it the overall performance of their sites in Google; not only the number of clicks you get but how many of these actually result in each page being viewed by the user (the click-through rate ratio, or CTR). This means you can identify pages users are less likely to engage with – that is, they have a low CTR. And that gives you an opportunity to fix them, which even an affordable SEO company or you as the site owner can do quite easily by optimising page titles and descriptions, for instance. Alternatively, perhaps you need to tweak your Call to Action to be more compelling. You can then use the Performance Report to check on the results after a few weeks and compare the previous page performance with the one subsequent to the changes.
This is just a brief summary of a couple of additions to Google’s new Search Console that can help you in your quest to get your site to the top of the search engine rankings. But the best UK SEO companies will be able to exploit this powerful tool to the max to really make your website stand out head and shoulders above the competition. Speak to your SEO consultant today about what insights the new Search Console could give you.