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Google Shares Five Steps For Creating Web Stories
Google recently published an article and a video detailing how expert SEO consultants and site owners can create web stories in just five easy steps. The video guides SEO consultants and webmasters through the entire process, from planning a web story to publishing it. The search engine company claims that one can create a web […]
Google AI Blog Announces KELM – An Approach That Reduces Bias And Improves Accuracy
Google’s researchers always strive to improve accuracy and reduce bias in their algorithm models. These issues led them to create KELM, or Knowledge-Enhanced Language Model Pre-training, which will undoubtedly pique the interest of many Google SEO consultants. Just recently, Google has introduced SEO consultants to this new technology in its AI Blog. In the article, […]
Google Announces A Bug In Featured Snippets
The best SEO consultants are always on the lookout for bugs in Google’s system that could potentially affect their rankings. Recently, some SEO consultants noticed what seemed to be a test where embedded links to a site’s published content were displayed in Google’s Featured Snippets. This brought up a lot of discussion in the SEO […]
Google Soft 404 Detection Problem Discovered
  Recently, people reported an ongoing problem regarding soft 404 response codes, and even some of the top SEO consultants and businesses have experienced losses in traffic. Google’s John Mueller told SEO consultants and webmasters that this problem may be caused by how Google currently detects and handles soft 404s. Before moving forward, it’s important […]
Mueller Shares How Tags Impact Rankings
Google’s John Mueller recently answered a question regarding tags on blog posts from an SEO consultant. He shared how tags can affect a website’s rankings, piquing the curiosity of many Google SEO consultants who wonder what benefits could be obtained from using them Websites usually organise their content by using categories. With content topics categorised […]
Unique Retail PPC Strategies For 2021
This 2021, businesses should work closely with top SEO marketing consultants to develop more effective strategies to increase website traffic and get a better return on investment (ROI). Many businesses in retail may find it comfortable to continue using the outdated SEO marketing strategies they have in place. Still, in an ever-evolving industry, it’s always […]
BERT Affects Exact Match Keywords
John Mueller from Google explained to SEO consultants whether exact match keywords are made less important by BERT. His answers are helping SEO marketing consultants learn about the purpose of BERT and how it affects the use of keywords in the long run. One SEO professional asked a question about how BERT affects keywords. The […]
Top 3 Google Patents That May Be Affecting The EAT Algorithm
SEO consultants know that EAT affects the search engine results pages (SERPs), and the best businesses and website owners take the time to understand how it works. Professional SEO consultants, therefore, continue to examine Google patents to know more about Google’s EAT algorithms. Here are a few ways in which Google’s patents may be influencing […]
Google Explains How Changing A Web Layout Affects Rankings
Google’s John Mueller warned SEO experts and website owners that changing their websites’ layouts can affect their rankings. Moreover, this can still happen even if SEO consultants and webmasters do not change a thing in their content or URLs. In a recent Google Office Hours hangout, Mueller explained how and why a web design layout […]
The Good, The Bad And The Ugly – Choosing The Right SEO Consultant!
SEO consultant services are widely available these days, and that’s no surprise. With the Internet growing at a rapid pace, competition to get a website noticed is fierce. Everyone wants that elusive top spot, and rightly so. It’s a known fact that searchers very often don’t get past the first page of results when looking […]
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