Meta descriptions are an important part of SEO optimisation. Although they don’t boost SEO rankings directly, they help businesses achieve other goals. For instance, they boost click-through rates (CTR) by compelling people to click on their links instead of dull meta descriptions from competitors. Even though meta descriptions are indirect signals, site owners and businesses […]
Online businesses and site owners have noticed how there have been a lot of SEO news and updates from Google in 2021, which is notably a lot more than in previous years. Many businesses and brands find SEO updates stressful and frustrating because these may harm their site’s visibility, allowing rivals to overtake them in […]
According to the latest SEO news and updates, Google will begin rolling out an algorithm change for product review pages. The Product Review Update for December 2021 will take three weeks to complete, and many are expecting it to have a significant impact on SEO for the holiday season. In April, a similar algorithm upgrade […]
Google recently published an SEO research paper on training a model called Fine-tuned LAnguage Net (FLAN) is used to solve natural language processing (NLP) problems in a manner that can be used for many tasks. Instead of teaching a model how to deal with one problem at a time, this method teaches it how to […]
There have recently been numerous discussions within the SEO community about crawling and indexing in SEO, particularly about a decline in Googlebot’s crawling activity over the previous weeks. This led some SEO experts to speculate on the real cause of this phenomenon. One web crawl analysis service creator tweeted an infographic explaining how Google’s crawl […]
A person recently asked Google’s John Mueller in an Office-hours hangout about why SEO traffic from Google Discover may suddenly cease. Mueller answered this question in detail and discussed how to identify SEO problems unique to Google Discover, such as on-page issues and content policy breaches. Google Discover Google Discover is a source of site […]
Online businesses and site owners use Google Search Console for crawling and indexing in SEO. However, many of them are annoyed by the “discovered but not indexed” notification. Google’s John Mueller recently explained to the SEO community why Google sometimes chooses not to index a URL. Many SEOs discussed the matter on Facebook and […]
Publishers and site owners are always trying to identify the top SEO factors when it comes to improving their website’s trustworthiness, along with expertise and authority. During an Office Hours hangout, Google’s John Mueller was asked about how to improve a site’s trustworthiness. Mueller explained to the SEO community the subject of trust factors in […]
In the latest SEO news and updates, Google made five changes to their Quality Raters Guidelines (QRGs) and released a new version with a short discussion of each in the changelog. Online businesses and site owners must be aware of these changes as they could significantly impact SEO. While they have no direct influence on […]
Crawling and indexing in SEO are the backbone of any search engine optimisation campaign. In order to get good SEO rankings, a website must first be crawled and indexed by search engines. Microsoft recently released IndexNow, which is seen to significantly change how search engines find and index pages. It is open source and available […]
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