Conquering People Also Ask in the Google SERPs

how can I improve my SEO brand marketing

People Also Ask (PAA) has a long history with Google, and its evolution is well-known. They are typically seen as a good boost in SEO brand marketing, and they’re often considered an underutilised SEO marketing opportunity.

When a user types in a certain brand name in Google’s search bar, they will see a brand SERP (search engine result page). These questions that Google shows are not an opportunity; rather, they are crucial because it’s critical to get as much visibility as possible on one’s Google brand SERP.

An Overview on Brand SERP

When a user performs a search for a brand name, they are looking to get more information about the company. If their goal is to visit the site, they may just take a quick look at the search results, but they’ll at least see the content above the fold where PAAs appear high up in the SERP. If they’re seeking more information about the company, users will almost certainly go over the whole SERP and read anything there before clicking on a link or two to learn more.

Google is making sure that the websites that appear in their search engine results pages are both useful and full of high-quality information for when people are searching for a certain brand. Photos, videos, blue links, Twitter Boxes, and People Also Ask are all examples of this.

The questions in the PAA boxes are what Google believes people want to know. Therefore, looking at PAA is a good way to find out what people are actually interested in. That’s a fantastic insight in and of itself, especially when considering the two types of questions found on PAA.

These two kinds of questions – the core questions that most audiences are searching for on Google – are questions about the brand and questions surrounding the brand.

Questions About the Brand

In the search results, Google will display questions about various companies and their products and/or services. SEO marketers should consider whether or not the answers are correct and put their brand in a good light. Moreover, the source of these answers should also be taken into consideration. Hopefully, the answers are true, favourable to the business, and provided by the business itself (or, at the very least, another reliable source).

When the answer to a question is naturally true, such as discussing how customers usually use the brand or more detailed information about the brand, Google usually prioritises answers from the company itself. However, it will favour other sources if the answer to the question is based on opinion, such as questioning the brand’s authority or its value for the customers’ money.

Creating a Frequently Asked Questions (FAQ) section on websites that responds to commonly asked questions about the business is a great way to dominate those queries. If an SEO marketer can’t even address the most common queries about a brand, they can never dominate the PAA game.

For questions that naturally elicit a response based on an opinion, putting answers on “friendly” third-party websites is a clever approach that one can take.

Questions Surrounding the Brand

Google typically includes queries about a topic that a company is most known for in the PAA section of the SERPs. For instance, if a user types in a query related to software used for SEO, Google would most likely suggest questions about SEO since its system understands that this particular software is related to the topic. Therefore, dominating answers to queries about the brand SERP is not as easy as just answering some questions about the brand.

For topical searches, the best method is to write a blog post or FAQ that addresses the issue while also optimising it, just like with any other SEO marketing strategy. The advantage here is that SEOs will almost certainly rank for the search query, and they may even get the Featured Snippet.

PAA Can Help Determine What Search Queries to Focus On

If SEOs want to know more about which search questions to focus on for their brand, they can click on the questions that Google sees as relevant. The list will expand if Google has more questions that it thinks are relevant to their brand SERP. These are questions they might want to address using traditional brand marketing and SEO strategies.

This simple trick works for long-form articles that are relevant to a lot of competitive search queries. This is a quick and easy way to get better rankings even for competitive search terms, especially if a website is already considered authoritative by Google.

The Impact of PAA on Brand SERPs

Google is utilising Answer Boxes more and more in PAA. As a result, SEOs don’t have to put too much effort into making content just to answer simple definitions. These types of queries will not provide any value from Google’s perspective, and ever for one’s brand SERP.

Most brands don’t bother paying attention to Google’s PAAs in their SEO strategy. Because of this, focusing on PAAs can definitely give one’s business an edge over the competition.

Even if a business’ brand SERP does not feature any PAAs, they must not be complacent since the search results are always changing, and things may be different in one or two years. By incorporating PAAs into one’s SEO strategy early on, a business can easily dominate the search results and support their potential customers with a helpful brand FAQ.

Ready to Dominate Google’s PAAs and Search Results? Call Position1SEO Today!

If you’re convinced about how dominating your PAAs can be a game-changer for your Google brand SERP, visit our homepage at position1seo.co.uk today! We offer professional SEO services that can help your business become more visible, improve your branding, and bring more visitors to your website.

Position1SEO handles everything, from website building to SEO brand marketing for your business’ online visibility. We can assist you in achieving your goals by applying tried-and-tested marketing strategies and implementing them in the most optimal way possible. Not only that, but our team can also keep track of your rankings and monitor the activity of your competitors.

For additional information on our services, please contact office@position1seo.co.uk or 0141 846 0114. Our friendly team will be more than happy to assist you.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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