Find the best niche keywords for SEO in 3 simple steps!

Niche keywords for search engine optimisation

If you're like most marketers, you probably find yourself trying to come up with keywords that are both relevant and competitive. And the truth is, it's not always easy to do this on your own. In fact, it can be downright frustrating when nothing seems to work! However, there are actually a few ways you can get around this problem. In this post, we'll cover three different methods for finding niche keywords:

Step 1: Dig through your website analytics

Fortunately, you can find niche keywords in a few simple steps. The first step is to use your website analytics.

  • In Google Analytics, go to “Audience” and click on “Behavior” to see which pages drive the most traffic. 
  • Once you're in the behaviour section of your analytics account, take note of which pages are bringing in the most visitors and what search terms people are using when they land on those pages (this will be displayed under “Sessions”). These might be some good starting points for determining what keywords your audience is searching for so that you can optimise them for SEO purposes!

Step 2: Research your competitors and how they rank for keywords

After you've identified your target keywords, it's important to get a sense of where they are in the SERPs.

The best way to do this is by researching your competitors and how they rank for keywords.

You can do this manually by entering each competitor's domain name into search engines and looking at the results pages (SERPs), or you can use tools like Ahrefs or SEMrush that will show you all of their rankings across all major search engines simultaneously.

Step 3: Create a baseline keyword map for the pages on your site

Once you've identified your site's core keywords, it's time to create a baseline keyword map for the pages on your site. This is important because it serves as a guide for how you should structure each page of your website and write content for it.

The best way to do this is by using SEMrush or Ahrefs and adding in a few of the core keywords that you've identified as well as any related ones that aren't already on their list. These two tools will tell you which terms are performing well in search engines like Google, Bing and Yahoo!

Keyword research is a crucial part of SEO. You need to find keywords that are relevant, can be optimised and can increase organic traffic. There are ways to do this efficiently and effectively.

Keyword research should be done with a strategy in mind. You’re not going to just start researching keywords willy-nilly because you want more traffic – you need to have some sort of plan in order for it to be effective (and not just waste time). 

This means understanding what your end goal is for your website; what kind of content do you want people coming back for? Is there an existing audience already? Who are they? How much money do they spend on products like yours? What kind of person do they think they are? These questions will help inform our strategy behind keyword research, which will allow us as marketers to better understand how we approach our target audience online through search engines like Google or Bing and on social media channels like Facebook or Twitter.

Why use niche keywords? 

The reason niche keywords matter for SEO is because they help your website become more relevant to searchers’ queries. If you use general keywords, your website is competing with millions of other websites that are also trying to rank for those same words. When you use niche keywords, you can narrow down your target audience and focus on a smaller group of potential customers who are more likely to convert into actual sales. In addition, by targeting niche keywords, you are also signalling to search engines that your website is relevant to a specific topic or industry, which can help improve your search engine rankings. 

How to use niche keywords 

When it comes to using niche keywords for your website, there are a few things you need to keep in mind. First, don’t stuff your website with too many keywords. Second, make sure the keywords you do use are integrated naturally into your website’s content and not just randomly sprinkled throughout. Third, in addition to using niche keywords on your website, make use of social media platforms and other marketing channels to spread the word about your business and attract potential customers. 

We hope this guide has given you a better understanding of how to find niche keywords for your website. If you’re still not sure where to start, just remember these three steps: 1) Dig through your analytics data, 2) Research your competitors and how they rank for keywords, and 3) Create a baseline keyword map for the pages on your site. 

When following these steps, it’s important to keep in mind that it will take some time before any results show up in Google Analytics or other tools like Moz Keyword Explorer. In addition to finding niche keywords that are relevant to users searching online today (and tomorrow), keep an eye out for opportunities as well—like when there are gaps between what customers want but aren't finding elsewhere online (or offline!)

Check out Position1SEO to stay up to date with the latest in SEO!

We've spent a lot of time researching SEO, but we're still learning more every day. If you want to keep up with the latest updates in SEO and search engine optimisation, check out our blog regularly, follow us on Facebook, Twitter or share or like our blogs.

Don't wait any longer, call us today for a free consultation!

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You have nothing to lose, so what are you waiting for? Call us today at 0141 846 0114 and ask for a free consultation. We know that once you start working with us, your business will perform even better than ever before.

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We offer a range of services, from on-page and off-page optimisation to full-service marketing campaigns. We are experts in both large and small business SEO, making us the perfect choice for your next project.

Our team is comprised of top talent with years of experience in the search engine optimisation industry. We pride ourselves on delivering results that exceed our clients' expectations.

SEO FAQs: Read answers to some of the most common questions

What is search engine optimisation? 

Search engine optimisation (SEO) is the practice of improving the ranking of a website on search engines. The higher a website ranks, the more likely people are to find it. SEO can be achieved through a variety of methods, including but not limited to: optimising content, optimising keywords, building links, and improving page rankings.

What are the 4 types of SEO? 

  • On-page SEO pertains to the content and structure of a website and is focused on optimising individual web pages. This includes aspects like title tags, meta descriptions, and header tags. 
  • Off-page SEO, on the other hand, refers to the other factors that influence a website’s ranking on Google. This includes things like link building, social media signals, and reviews. 
  • Technical SEO deals with the more technical aspects of a website, such as site speed and structure. 
  • Finally, local SEO is geared towards optimising a website for local search results. This includes things like optimising for Google Maps and listing the business in directories.

What is SEO, and how does it work for beginners? 

SEO stands for "Search Engine Optimisation". It's a long-term marketing strategy used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs).

SEO works by optimising a website or web page for certain keywords or key phrases. When someone searches for those keywords or key phrases, the optimised website or web page is more likely to appear near the top of the search engine results pages.

Under the guidance of a reputable SEO agency like ours, even a pure beginner can excel in SEO. So what are you waiting for? Get in touch with us today!

How does SEO work step-by-step? 

SEO is a process that can be used to improve the ranking of a website in search engine results pages (SERPs). The higher a website ranks in SERPs, the more likely it is to be visited by users. 

There are a number of factors that contribute to a website's ranking in SERPs, and SEO works to optimise a website for these factors. The first step in SEO is to identify the keywords that users are likely to search for when looking for the website. Once the target keywords have been identified, they can be incorporated into the website's content, titles, and tags. 

SEO also involves building links to the website from other websites. This helps to increase the website's authority and improve its ranking. SEO is an ongoing process, and the steps involved may need to be repeated over time to maintain and improve the website's ranking.

Why is SEO important?

SEO is important because it helps your website rank higher in search engine results pages (SERPs), which means that more people will see your website when they are searching for information related to your business and the products or services it sells. When people see your website in the search results, they are more likely to click on it and visit your site.

SEO also helps you attract more visitors from other websites. When other websites link to your website, it tells Google that your site is valuable and relevant, which helps your site rank higher in the search results. The higher your website ranks, the more visitors you will receive from all over the web.

Niche keywords for search engine optimization 1
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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