Fundamental Terms Every Beginner In SEO Should Take Note From Any SEO Manager

SEO Manager

Are you a beginner in SEO? Are you searching for information that can help you with marketing your business effectively? It pays to know the jargon of experts in this field to give you a good start in fully understanding the complexities of search engine optimisation. An SEO manager can provide you the basic terms you must know. Also, in this article, some of the most important keywords will be discussed. The following are included in the commonly used SEO terms:


This is considered as the lifeblood of SEO for most experts. Keywords are the chosen words or phrases that is in website contents which makes it possible for Google and other search engines to find your site. You must think alike with your target market and place yourself in their position whenever you try to come up with the most appropriate keywords for the website. It would be of a great help if you will conduct a research related to your business in order for you to focus your strategies on those set of keywords and start the SEO link building process.

Landing Page

Of course, your website contains a series of web pages, but the landing page stands out as there’s only one in any site. It is also called the entry page. This is the page where online users reaches your website after the link directed them towards it. Needless to say, it has a crucial role in inviting the visitors to stay longer in your website. The SEO manager would always consider different types of online users who had come across their landing page. It would be a waste of resources and effort if the visitors would immediately leave that page just because they didn’t find what they’re looking for. If you hired an SEO company and chose from their SEO packages, they should make sure all marketing efforts are done correctly too.

Bounce Rate

Since online visitors were previously mentioned, bounce rate is also relevant and should be discussed here. Bounce rate is the percentage of these online users who proceeded to your site, however, they just leave without browsing or even looking at your products and services. SEO specialists do everything to decrease it for all their web pages. The higher the bounce rate is then that means, there’s more accumulated loss of potential customers. There are various reasons accountable for it and these are all immediately given solutions.

Meta Tags

This is a distinct HTML tag which gives more information regarding the web page. Contrary to the usual HTML tags seen, meta tags won’t have an effect on how each page are shown. Meta tags are directly seen and conveyed by the search engines, thus, they easily provide the needed information such as the keywords applied for the search result, the bird’s eye view of what users can see from the content of a webpage, and the frequency of the update of a webpage.

There are still a lot of terms you have to learn aside from these four that were discussed. Remember to learn their function and apply it in your SEO techniques. Also, you may ask the assistance of an SEO manager who has already established his name in the industry.

seo manager
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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