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Get Your Content Featured In Google News With These Guidelines

what is the best seo content writing strategy

SEO experts are constantly coming up with efficient SEO content writing strategies to get their content into Google News for a boost in site traffic. Getting SEO content featured in Google News brings more attention to it due to the visibility benefits that the search engine gives to top stories.

The SEO community had to meet several requirements before their content could be listed in Google News. In 2019, however, the search engine company changed its policy and removed these strict conditions. Instead, they announced that publishers can be automatically considered for Google News or Top Stories, provided that the content is of high quality and in line with their policies.

Nevertheless, the practical tips that Google gave to be eligible for the News feature before remain effective to this day. Listed below are the General Guidelines that SEOs must follow to increase the likelihood of their content being featured in Google News.

Content Types

The content should always be relevant, timely, and interesting for Google News’ target audience. Content that does not fall into the news category focuses on giving tips, useful information, and job adverts.

Originality And Readability

The content must be original and accurately written, so for SEOs who have a website with a combination of self-generated and aggregated content, they must clearly differentiate the two. Otherwise, neither content will get listed in Google News. Moreover, the content should not contain any distractions like videos, advertisements, and the like.

Technical Guidelines

When Google crawls and indexes content, they look for technical factors and determine if these meet their guidelines. Most of these requirements are traditional SEO ranking factors that are specifically relevant to Google News.

For instance, the search engine looks for links that are descriptive of the content. The content should be in HTML format, meaning that Google skips articles that are in JavaScript, PDF, and other content types. They also require the domain itself to be accessible to search engine bots.

Expertise And Trust Signals

Publishers must aim for content that reflects their expertise in the industry if they want to get featured in Google News. It should contain a clear opinion that’s based on the experience and knowledge of experts. Moreover, it should be supported by trust signals, including supporting authorship, telephone numbers, and a physical address.

Aside from the General Guidelines mentioned above, publishers also need to consider Quality Guidelines. Website owners should look at their content closely before publishing them by looking at other published articles with the same topic on top-ranking sites and comparing their SEO content writing strategies to others.

Experts advise that the content must exceed the basic requirements, like statistics, opinion, variation, expertise, trust, and depth. Also, Google News is strictly accepting news content only, and forcing it to accept all types of content – even those that are not newsworthy – is a poor tactic that’s doomed to fail.

The content should always focus on a specific industry and must be company-neutral, meaning it does not promote any products or services. Although Google News accepts content that includes quotes and opinions from the experts, it should not contain business advertisements or anything that has a promotional tone.

Here at Position1SEO, we have SEO content writers who can provide you with excellent blog and news articles, as well as on-page content that complies with Google’s guidelines, allowing you to boost your site rankings. With years of experience working with clients from different industries, you can rest assured that your content will be rich in information that’s relevant and enticing to your readers.

We will also optimise your webpages properly so that they load quickly, letting you avoid situations where impatient users leave your site to look for answers from your competitors.

If your business is in need of SEO professionals, look no further. Call us today via 0141 846 0114 or email us at office@position1seo.co.uk!

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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