Google: AI-Generated Content Still Not High Quality

what makes great Google SEO content

High-quality Google SEO content, without a doubt, can attract more organic traffic to your business website. Content is still the king when it comes to SEO, so SEO content creators need to ensure quality in terms of both substance and style. In this period where AI-generated content is on the rise, it is even more crucial to produce quality original content that appeals to both search engines and readers.

Not long ago, Google announced that they would not be allowing machine-generated or AI-generated content within their search webmaster guidelines unless it is of high quality. This was disappointing news to many site owners who were hoping to take advantage of the latest technology to improve their website’s rankings.

This does not mean that machine-generated or AI-generated content cannot be useful. It can be a highly efficient way to produce content. However, it’s important to note that this type of content needs to be carefully proofread and edited by a human writer to ensure that the final, published output is of high quality.

In 2022, despite the current advancements in AI, Google still hasn’t allowed machine-generated or AI-generated content within their search webmaster guidelines.

Recently, John Mueller, Google’s Webmaster Trends Analyst, commented on machine- or AI-generated content. He said that while automated content can be useful in some cases, it’s not necessarily of the highest quality.

In a thread on Reddit, Mueller responded to whether or not AI content writers are good for creating blog posts or product review posts. He simply replied, “nope”.

This comment came after Mueller had tweeted about using AI-based content creation tools to generate content. In that tweet, he said that most sites don’t need help creating low-quality content and that using AI for content creation is not a silver bullet.

The Importance of Writing High-Quality SEO Content

Using AI for content creation can help save time and effort. However, there needs to be a human element to ensure that the web content is effective for SEO. When used with human oversight, AI can help create better content that is informative and engaging for site visitors.

Defining High-Quality SEO Content

Suppose a website is about to publish an article. The website’s team is confident that the article is high-quality, but is it really? What determines whether or not content is high-quality, and how can one be sure that their content is good enough?

To rise above the competition, it is essential to understand what defines high-quality content. Only then can one be sure that their content is up to par.

There are, however, some challenges when it comes to this. Most people think that their content is high-quality when, in reality, it may not be.

In addition, high-quality content is often difficult to define. What one person may deem as high quality, another may not.

Most of the time, people are focused on the wrong things regarding content, such as keyword density, word count, or formatting. While these things are important, they should not be the main focus.

Content marketing specialists always mention that “content is king”, and it’s a must for SEO.

Quality content attracts more traffic to a website and keeps visitors engaged, thus reducing the bounce rate. Creating interesting, original, and well-written content is not easy and requires effort, time, and patience. However, the results are definitely worth it, and any website will benefit from it.

Producing High-Quality Content

Search intent is the “why” behind a person’s search. It’s why someone is looking up a particular topic or query online.

When someone types in a topic, people search for anything from general information to answers to questions, solutions for issues, or items to purchase.

Does the website promote a product or service? Or are they perhaps attempting to grow their email list?

What are the objectives of the website’s marketing strategy and the demands of its target audience?

How can the needs of their audience work hand-in-hand with the website’s marketing goals?

All these factors must be considered when developing a website’s content.

The best way to ensure that content is effective is to focus on what the user wants or needs, not on what the company wants to promote. This is where a strategic content plan becomes essential. It ensures that all of the website’s content works together to achieve specific goals, such as increasing traffic, leads or sales.

Final Thoughts

One of the most important things site owners can do to establish a website’s authority is to produce high-quality content. This means writing content that is informative and interesting, as well as engaging and persuasive. It should be the kind of content people want to share with their friends and followers.

Creating high-value content has always been a challenge for SEO specialists and site owners. However, this is not impossible. Creating the best possible content is still the best way to attract a relevant audience.

Create High-Quality Page Content for SEO

Creating high-quality Google SEO content is essential for driving website traffic and leads. However, it can be difficult to know where to start. Our experts at can help you create a content strategy that will align with your business goals and user intent. We can also help you create high-quality, keyword-rich content that will rank well in search engines and attract clicks from your target audience.

Our team of SEO and content specialists at Position1SEO can help you create a content strategy that will get results. Regardless of your industry or niche, we have all the tools and experience necessary to help guide you on how to create SEO-friendly contents that will rank well in Google and generate leads and website traffic.

We offer professional SEO marketing services, including search engine optimisation, PPC management, and social media marketing, among others. We apply all the latest and best practices for SEO content creation, brand marketing, and website optimisation to help you get the most out of your online presence.

Get in touch with us right now to improve your Google SEO rankings and traffic! We provide a free consultation, so you may talk with one of our experts about your specific requests and discover more about how we can assist you.

If you have any questions or concerns about our services, do not hesitate to contact us. Learn how we can assist you by calling us on 0141 404 7515 or emailing


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