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Google Business Profiles Replaces Google My Business App

how do Google services benefit a small business SEO company

The Google My Business app is now set to get phased out and replaced with Google Business Profiles. Soon, every small business SEO company will be able to use Google Search and Maps to update business profiles and reach potential customers. With this update, every site owner employing small business SEO UK campaigns will be able to create and edit their business profile right from their phone.

Previously, small business owners had to use the Google My Business app to manage their business information on Google. But with this change, they can now do it all through the Google Business Profiles interface. This will make it easier for owners to keep their business information up-to-date and accurate on Google Search and Maps.

The Google service had previously gone by many names but is now known as Google Business Profile. It was formerly known as Google My Business (2014); before that was Google+ Local (2012), Google Places (2010), and Google Local Business Center (2007 and earlier). With each rebranding, there have been some changes to the features and interface of the app.

Google mentioned that they want businesses with one listing to manage it in Google Search and Google Maps. However, this does not mean that Google requires users to utilise the new Google Business Profile manager. Users can still access and edit their business listings by searching for their business name on either Google Search or Maps.

This change comes as part of Google’s recent trend of moving toward this direction, which started back in 2017. Those who manage multiple listings, such as chains or local SEOs, can still use the Google Business Profile manager. This provides an easier way to keep track of and manage all their listings in one place.

This allows owners to manage their business listings directly from the search results rather than go through the Google My Business profile manager. Google will also be killing off the Google My Business mobile app, directing users to manage their listings through the Google Search or Google Maps app instead.

Moreover, the Google My Business API will be sunsetted and replaced by a new Google Business Profiles API. Current functionality will be retained, and the app will continue to be actively developed.

This change comes as part of Google’s wider effort to streamline its business products and make them more consistent with each other. The goal is to make it easier for businesses to manage their online presence across Google platforms.

What You Should Know About Google Business Profiles

With a Google Business Profile, users can manage their business information across Google products, like Maps and Search. Those who run a business that serves customers at a particular location or within a designated service area can use their Business Profile to make it easier for customers to find them. Plus, verified businesses on Google are twice as likely to be considered reputable.

Suppose a potential customer is interested in a business. This person stays three blocks away from the store and is looking for the same thing in the neighbourhood – for example, a friend may have recommended the business to him. If he searches for the business service on Google, what will he find?

With a Business Profile on Google, businesses can connect with customers across Google Search and Maps. Customers can learn more about the business’s services, contact them, and find their location.

What a Business Profile Can Offer

The benefits of having a Business Profile on Google are categorised as such:

Reach: When customers search for a business on Google, their Business Profile will appear in the search results. This helps customers learn more about it even before they visit the website or store.

Interact: Customers can interact with the business through the Business Profile on Google. They can send messages, book appointments, and call the business directly from the listing.

Connect: Customers can find the business more easily online and connect with providers through messaging, reviews, and other features. Once set up, maximise the Business Profile by utilising all the features available and keeping the information up to date.

Having a Business Profile on Google can offer many benefits, including increased reach, interaction, and connection with potential customers. Customers can search for any registered business on Google and find their Business Profile in the search results. They can also use the Profile to book appointments, send messages, or call the business directly.

These days, customers expect businesses to have an online presence. A Business Profile on Google is one of the best ways to make sure they can find the services they require.

Set Up Your Business Profile on Google to Increase Brand Visibility

With Google Business Profile, businesses can control how they appear on Google Maps and Search. With Google being one of the biggest search engines, it’s important to make sure that you work with a reputable SEO company for small businesses in the UK to help yours become visible on this platform. Not only will this position your business as an authority in your field, but it will also help you reach more customers.

Business Profiles on Google is an important tool for businesses to increase their brand visibility online and help with their small business SEO company marketing efforts.

We at position1seo.co.uk can help you set up your business profile on Google and get you started on the path to increased visibility online. If you are interested in learning more or need help getting started, please don’t hesitate to contact us. We would be more than happy to assist you.

Position1SEO provides Google Business Profile optimisation and other online marketing services to assist firms in increasing their online visibility, from link building and creating local citations to developing an SEO-friendly website. Our expertise in SEO means we are well-equipped to help you get the most out of your Google Business Profile, improving your chances of appearing in local search results and map listings.

We are committed to helping businesses achieve their goals, and our team of experts will work with you to develop a tailored plan to get you there.

Let us help you increase website traffic and boost your Google small business SEO UK rankings! For additional information on our local SEO services, go to our homepage or contact us at jason@position1seo.com for a free consultation.

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