Google Excludes Several Types Of Content From Discover

how can an online seo agency help my business

Just recently, Google told SEO agencies that they are updating their Google Discover policies to exclude five types of content from being recommended. With that in mind, online SEO agencies may want to think twice before publishing such content if they want to maximise the presence of their website.

Discover is a way for Google to give mobile phone users access to interesting content straight from their Google app. It is different from Google Search as it automatically selects the type of content that it shows to the user. The recommended articles are oftentimes based on a reader’s recent search history, among other factors.

The app gives the users more control, allowing them to block certain types of articles when Google recommends content that they don’t want to see. Some of the content may be timely while others are evergreen; therefore, it serves as a great platform for webmasters and SEO agencies to boost their site traffic.

With the search engine’s update, there are now five types of content that will be excluded from Discover: petitions, job applications, forms, satirical content, and code repositories.

In particular, websites that publish satirical content have noticed a significant decline in traffic from Google Discover. Satire is a type of content that makes fun of popular societal trends and politicians, and usually is written with exaggeration. Due to the nature of satirical content, some people tend to believe the story and mistake it for real news. This is especially true when confirmation bias enters the picture.

Confirmation bias refers to people’s tendency to seek out or interpret the information from the content they digest to support their existing beliefs. Let’s say for example that a person believes that a specific political party is corrupt and lazy. When they read a satirical news article about these politicians taking bribes while napping, there’s a good chance that they’ll actually believe this to be true.

For this reason, Google has updated their Get on Discover Support Page, describing the kinds of content that they will take out of their app.

Shortly after Google rolled out this new update, some websites reportedly lost traffic as a result. One search marketer in particular made a post on their LinkedIn account, saying that some content with exaggerated headlines may be labelled by Google as satire, even though the content itself is not satirical.

Websites and content that are removed by mistake are referred to as “False Positives”. These can occur when Google updates its algorithm system to prevent certain types of websites or content from showing on the search results.

Thankfully, Google does take feedback seriously, and it uses this to make improvements that will hopefully minimise instances of False Positive cases in the future.

Online SEO agencies and website owners are also advised to monitor their content to see if Google has falsely marked it as satirical. Publishers may also want to change the way they write their content and headlines to tone down “click bait” type exaggerations.

Work With The Best SEO Agency Today!

Here at Position1SEO, we will help you boost your rankings using up-to-date linkbuilding methods that comply with Google’s latest search algorithms. You can find us at the top of the search engine results pages, and we can help you achieve that goal for your website by focusing on four major areas: the number of site visitors, the time they spend on your website, how many pages they’ve visited within a session, and the bounce rate of visitors.

The same methods that we used to get our site to the first position of Google results will be applied to your website so you can ensure that your investments will not be in vain.

If you want to partner with us, email us at office@position1seo.co.uk or call us on 0141 846 0114. We look forward to working with you!

Google Discover - Online SEO Agency | Position1SEO
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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