Google Provides Ecommerce SEO Tips On Product Data

how to find the best ecommerce seo agency

SEO agencies and ecommerce site owners provide Google with product information to help promote their offers and build a strong presence online. Recently, to help online businesses and ecommerce SEO agencies do their work much easier, Google gave some tips on how to provide search engines with accurate product data.

Google can make good use of special formatting in search results to guide buyers in their purchasing decisions, provided that it is given accurate and up-to-date product information. Some additional information about products that Google can show on the search engine results pages (SERPs) are the pricing, stock levels, and customer ratings.

Giving Google product data is crucial because, unlike other data types, the search engine cannot get the information by itself. Therefore, the website should provide the search engine with this data through Google Merchant Centre, a product feed, or structured data markup.

The search engine will only show the information in the SERPs once it is confident that it has received the most accurate information, which is why ecommerce websites should help Google verify the data’s accuracy.

Some examples that include product data are:

  • Original price versus discounted price
  • Price of product versus taxes and shipping costs
  • Related products versus the actual product being sold

Once additional information is displayed in the SERP, ecommerce SEO agencies and businesses can have a bigger chance to increase their ecommerce site traffic. Moreover, Google is also capable of displaying product information in Google Maps, Google Shopping, and Google Images.

Google’s Developer Advocate Alan Kent told the SEO community that there are many ways in which they can provide Google with product information. Here are some of the best ways to supply Google with product data:

1. With structured data

Using structured data is a common way to give product information to the search engine. One of the best ways to do so is to embed it in a page as JSON-LD encoded content. The only downside bo using this method is that it may take several days before the search engine can display the updated information in the SERP.

2. Through Google Merchant Centre

SEOs and businesses can give Google timely and accurate product data by using the Merchant Centre. There are different ways of doing this. Firstly, they can provide structured data, which Google will discover when crawling and indexing the site.

They can also submit a feed of all the product data manually. By doing so, businesses and ecommerce site owners can have more control, allowing them to set when product data will be displayed in Google Search.

Lastly, they can opt for an API to update their products individually. This gives SEO agencies the choice to update specific products on demand. Moreover, updates can go live within a few minutes, making it faster than other methods.

Google also wants to remind online businesses that SEO is a crucial factor for their brands to appear in organic ecommerce search results. Therefore, they encourage everyone to make their product details, such as descriptions and images, attractive to their targeted customers.

If you haven’t worked with a highly experienced SEO agency for your ecommerce website, why not work with Position1SEO today? Our team of SEO experts is more than capable of boosting your site traffic and building your presence online.

We pride ourselves on using the most efficient linkbuilding methods to organically boost your search results ranking, helping you achieve a spot on Google’s first page. Moreover, we offer affordable, personalised SEO packages that are sure to meet your website’s specific needs.

If you need the help of a professional SEO agency, call us on 0141 846 0114. You can also email us at office@position1seo.co.uk.

how to find the best ecommerce seo agency min
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

the benefits of an search engine optimisation audit
Search Engine Optimisation (SEO) is an essential ingredient for website success in the digital arena. The process of indexing and ranking websites on Search Engine Results Pages (SERP) requires constant evaluation. Therefore, it is vital to conduct an in-depth SEO audit to identify areas that need improvement. SEO audit is the process of evaluating a […]
search engine optimisation company
Search Engine Optimisation (SEO) is a crucial aspect of building a strong online presence. While many website owners focus on using keywords to rank higher on search engines, an SEO company can optimise your website in more ways than one. In this blog, we will explore the three areas an SEO company can improve upon […]
The importance of hiring a search engine optimisation consultant
Are you struggling to get your business noticed online? Is your website buried under a sea of search results? If your answer is yes, then it might be time to consider hiring an SEO consultant. With the ever-growing importance of online presence for businesses, it has become crucial to employ the right strategies to make […]