How business owners can optimise their local SEO

If you’re a business owner, you understand the importance of having an online presence. But having a website isn’t enough. You need more than just a website - you need a comprehensive local SEO strategy to maximise visibility and attract customers. Let’s explore the essentials of local SEO that every business should know. 

Why is it essential to optimise your local SEO? 

As a business owner, you know that having an online presence is essential for success. But what’s even more important than having a website is making sure that this website is visible to your potential customers. That’s where local SEO comes into play. In this blog post, we’ll break down five steps that business owners can take to optimise their local SEO and increase their visibility online. Let’s get started! 

How business owners can optimise their local SEO in five steps

1.  Claim your Google My Business Listing. 

Google My Business (GMB) is one of the most powerful tools out there for improving your local SEO. It allows you to create a listing for your business on Google Maps and make it easier for people to find you when they are searching for businesses like yours. The first step is to claim and create your GMB listing if you don’t already have one. After that, continue to make sure that all of the information on the listing is accurate and up-to-date so that customers can easily find what they need from you.  

2. Use keywords strategically. 

Keywords are words or phrases related to your industry or services that customers might use when searching for businesses like yours. When optimising your local SEO, it’s important to use keywords strategically throughout your website content so that search engines will be able to find and rank your page higher in the search results. This means doing research on keywords that are relevant to your products and/ or services, and including them in titles, meta descriptions, headings, etc., whenever possible.  

3. Optimise your site for mobile devices.

More and more people are accessing websites via mobile devices rather than desktops or laptops these days. Because of this, it’s important to optimise your website so that it looks good on any device it’s viewed on. This includes making sure all videos are viewable on mobile devices and ensuring images load quickly even over patchy connections. Doing this will ensure a better user experience overall which can help improve your local SEO rankings.

4. Include structured data on your site.

Structured data is code added onto webpages to give search engines additional information about the page content. This helps them understand what the page is about and how it should be indexed in the search results pages (SERPs). Adding structured data can help improve click-through rates, as well as provide additional information about your business in SERPs which can help with local SEO efforts.  

5.  Get reviews from customers. 

Lastly, getting reviews from customers (and responding positively when necessary) can help build trust among potential customers while also boosting local SEO rankings. That’s because reviews act as social proof of quality services or products being provided by a business. Encourage customers to leave reviews by making it easy for them - provide links directly from emails or enable them within apps - and respond positively and helpfully regardless of whether the review was positive or negative. This will show customers that you care about their feedback and want them to have a great experience when using your services or products!   

Get the best SEO tips from our blogs!

We hope you enjoyed this search engine optimisation blog, and we encourage you to read another one of our SEO blogs today. You can another one here: A beginner’s guide to Local SEO for small businesses

We also encourage you to check out our blog regularly and follow us on Facebook, and Twitter or share or like our blogs.

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We're a digital marketing agency that specialises in Search Engine Optimisation (SEO) and Local SEO. We know how to get your website ranking higher in search engines, so you can get more traffic and increase your sales. We don't just stop there though. Our local SEO services will help you get found by people nearby, which is great if you're a local business or want to expand into new areas of the country.

We work with our clients to develop a strategy based on their needs, goals and budget - we don't believe in one-size-fits-all solutions. With our experience and expertise, we can advise on the best routes for reaching your audience online.

Five of your frequently asked questions about local SEO

Who benefits from local SEO and why?

Local SEO is beneficial for a variety of businesses, including small and large companies, non-profits, and local service providers. By optimising a business website for the criteria used by search engines to give priority to websites that are geographically relevant to searchers' queries, businesses will see an increase in organic page visits and potential customers. That’s because the search engine results will display your business more prominently on mobile devices and other internet searches when users enter key phrases related to your services or products.

How do I start with local SEO?

To get started with local SEO, you should identify your target market, optimise your local business listings, utilise structured data and schema markup, analyse what your competitors are doing, and get links from other authoritative sites. You should also publish relevant content on your site regularly.

Why should I use local SEO?

Local SEO is an essential tool for businesses, small and large alike. You should use it as it helps to improve the visibility of your business in relevant local searches, meaning more customers can find you and learn about what you offer.

What is the difference between international SEO and local SEO?

The difference between international SEO and local SEO is often misunderstood. International SEO involves optimising a website so it can be found in multiple countries and languages, while local SEO focuses on the optimisation of a website to appear within geographical search results.

What is local SEO content?

Local SEO content is a type of content marketing strategy that focuses on providing optimised and relevant information to your target audience in your local area. Local SEO content is created to improve a business’s visibility in search engine results (SERPs) for searches related to their specific geographic location.