How The Best SEO Companies In UK Are Managing The Google Local Algorithm Updates

Best SEO Companies In UK

November 2019 saw a host of new updates on Google. The updates seem to have had a mixed reaction with many sites reporting negative effects on their search engine rankings. So, in 2020, how are the best SEO companies in UK managing the local algorithm updates, and what do they mean for your website?

Initially, it was unclear whether Google had actually instigated local algorithm updates or whether the changes in website rankings were due to more general updates and maintenance being conducted by Google.  There are also reports that some of the updates were later reversed. However, it is now clear that there have been several algorithm updates and they have caused some shifting in the rankings of numerous websites across a range of different sectors. The update that has caused the most problems for even the best SEO companies in UK is related to relevance. The update means that Google is taking more notice of broader sets of search terms. This is opposed to previous updates where more weight was placed on Google My Business categories; meaning that businesses that included the right categories were positioned much higher in the rankings. What does this mean for SEO companies? It means that greater importance is placed on the key words that are included in a client’s website. Where these are different to the Google My Business categories, the terms a client ranks for may change. Care needs to be taken by your SEO company UK to ensure that there is continuity between the website and the business categories so that client’s rank for the right terms across the board.

It is also important the SEO companies track the impact of these algorithm changes across different elements. So, for example, your SEO company may not see much difference in results if they are only checking by geographical area. If they check a single Post Code for example, local rankings may differ little if at all under the new algorithm. However, comparing several Post Codes may show more varied results. Another difficulty that needs to be addressed with the new algorithm is spam ranking. Businesses in sectors that attract a lot of spam are the most affected by this and can see huge drops in their rankings as a result. However, spam is not the only reason why a small business SEO client may see their ranking drop or find that their listing has disappeared completely. Filters play a huge role in this, particularly for new listings. If a client’s business is in the same general location as a similar listing, shares or has a similar phone number or website, or has details missing that makes it hard to distinguish, then they may find their website missing in local results. A local SEO company must be aware of the increased importance of ensuring full business details are located on their client’s websites and just as importantly, that these details are correct.

When looking for one of the best SEO companies in UK, it is important to choose one that stays up to date with the latest algorithm changes and can understand quickly how they may affect your rankings. However, it is also important to choose a company that recognise when action is not needed and understand the difference between short-term ranking changes that will settle naturally and longer-term changes that require affirmative action.

best seo companies in uk
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

the benefits of an search engine optimisation audit
Search Engine Optimisation (SEO) is an essential ingredient for website success in the digital arena. The process of indexing and ranking websites on Search Engine Results Pages (SERP) requires constant evaluation. Therefore, it is vital to conduct an in-depth SEO audit to identify areas that need improvement. SEO audit is the process of evaluating a […]
search engine optimisation company
Search Engine Optimisation (SEO) is a crucial aspect of building a strong online presence. While many website owners focus on using keywords to rank higher on search engines, an SEO company can optimise your website in more ways than one. In this blog, we will explore the three areas an SEO company can improve upon […]
The importance of hiring a search engine optimisation consultant
Are you struggling to get your business noticed online? Is your website buried under a sea of search results? If your answer is yes, then it might be time to consider hiring an SEO consultant. With the ever-growing importance of online presence for businesses, it has become crucial to employ the right strategies to make […]