Mastering your comeback: how to recover from traffic and rankings drops caused by the Google November 2019 update

Understanding how to recover from traffic and rankings drops caused by the Google November 2019 update is crucial for many website owners. This update reshaped how sites rank, leaving many to seek effective ways to regain visibility. Businesses experienced unexpected impacts on their online presence. With the right insights, these setbacks can be transformed into opportunities for growth. This article explores strategies to help your site bounce back.

Position1SEO stands as a leader in guiding businesses through recovery after major Google updates. With a focus on practical strategies, they help clients restore traffic and rankings effectively. Recognised for their expertise, Position1SEO offers tailored solutions that target the unique challenges of each website. Their approach ensures that businesses not only recover but also thrive in the evolving digital space.

Current trends show a shift towards improving content quality and technical website health. While these trends promise significant benefits, they can pose challenges, such as adapting to frequent changes or lacking in-house expertise. Professionals like Position1SEO provide valuable assistance in navigating these complexities, ensuring successful implementation and sustained growth.

One of the main trends following the Google November 2019 update is improving content quality. This involves creating content that is not only relevant but also authoritative and trustworthy. Without professional help, you might struggle with identifying gaps in your content or understanding user needs. To address these challenges, consider the following solutions.

- Content Audit: Professionals can conduct a detailed content audit to assess the current state of your site. This helps identify weak spots that need improvement and ensures your content aligns with user intent.

- Expert Content Creation: With the help of SEO experts, you can create high-quality content that meets Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) standards. This ensures you attract and retain the right audience.

- Content Strategy Development: Professionals can develop a strategic content plan tailored to your business goals. This ensures consistent and effective content updates that align with search engine requirements.

Another key trend following the Google November 2019 update is improving technical SEO. This involves optimising the backend structure of your website, which can enhance your site's performance and visibility in search engines. Without professional guidance, you might face difficulties like fixing technical errors or keeping up with search engine updates. To tackle these challenges, consider the solutions below.

- Site Audit and Fixes: Professionals conduct comprehensive site audits to identify technical issues. They provide solutions for improving site speed, mobile responsiveness, and fixing crawl errors.

- Structured Data Implementation: Experts can implement and optimise structured data markup on your site. This helps search engines understand your content better, potentially improving your search visibility.

- Ongoing Technical Monitoring: By engaging with professionals, you can ensure continuous monitoring and updates to your website’s technical setup. This keeps your site aligned with the latest search engine guidelines and prevents future issues.

Another significant trend following the Google November 2019 update is enhancing user experience on websites. This trend highlights the importance of creating a seamless and engaging experience for visitors. Without professional services, you may face challenges like understanding user behaviour or effectively implementing design improvements. To address these issues, explore the following solutions.

- User Behaviour Analysis: Professionals can analyse user interaction data to understand how visitors engage with your site. This information is crucial for making informed decisions about improvements.

- UX Design Enhancements: Engaging experts in user experience design ensures your website is intuitive and user-friendly. They can help redesign site elements to make navigation easier and more enjoyable.

- Accessibility Improvements: Professionals can assess and improve your site's accessibility to ensure it caters to all users. This involves making adjustments that enhance usability for individuals with disabilities, widening your audience reach.

Another emerging trend post-Google November 2019 update is prioritising mobile optimisation. As more users browse via mobile devices, having a mobile-friendly site is essential for maintaining strong rankings. Without expert support, you might struggle with ensuring your site's design is responsive or lose potential visitors due to slow load times. To effectively address these issues, consider the following solutions.

- Responsive Design Implementation: Professionals can ensure your website's design adapts smoothly to different screen sizes. This makes it easier for users to navigate your site on their mobile devices.

- Mobile Speed Optimisation: Experts can assess and enhance your website's loading speed on mobile. This reduces bounce rates and keeps visitors engaged by offering a faster, smoother experience.

- Mobile Usability Testing: Engaging professionals to conduct usability testing helps identify any mobile-specific issues. They can make necessary adjustments to improve the mobile visitor experience.

The fifth trend following the Google November 2019 update is the integration of advanced analytics to drive decision-making. Analysing detailed user data helps refine strategies and improve results. Without professional help, extracting meaningful insights from complex data sets can be challenging. To navigate these complexities, explore these solutions.

- Comprehensive Data Analysis: Professionals can analyse diverse data points to uncover trends and patterns in user behaviour. This helps tailor your strategies to meet the needs and preferences of your audience.

- Custom Reporting Tools: Experts can develop custom reporting tools that focus on your specific key performance indicators. These tools provide clear insights, making it easier to track progress and make informed decisions.

- Advanced Tracking Techniques: Engaging professionals for setting up advanced tracking ensures accurate data collection. This includes implementing tools for precise measurement of user interactions and campaign effectiveness.

To illustrate the effectiveness of these solutions, consider a small online retailer who experienced a significant drop in traffic after the Google November 2019 update. By partnering with an SEO firm for a comprehensive content audit and mobile optimisation, they improved their site’s usability and increased traffic by 50% within three months. Implementing advanced analytics further helped them fine-tune their strategies, leading to a noticeable boost in conversions and customer engagement.

Adopting these trends swiftly ensures businesses remain competitive and maintain strong search rankings. Quick adaptation helps prevent long-term traffic and revenue loss due to algorithm changes. Staying ahead of these updates allows for better user engagement and overall growth.

At Position1SEO, we specialise in helping clients implement changes that enhance their online presence following major Google updates. Our team conducts thorough audits to identify areas for improvement, ensuring your site is optimised for content quality, technical SEO, and user experience. Additionally, we leverage advanced analytics to tailor strategies that align with your business goals and target audience. With our expertise, we guide clients through each step of the process, making it easier to adapt to new trends and regain lost traffic and rankings.

Don't let these challenges affect your business success. Reach out to Position1SEO today, and let us help you navigate the complexities of Google updates with confidence. Visit our homepage to learn more about our services and how they benefit you. Take the first step towards boosting your website's performance and growth.

This is an updated version of this original article:



Many SEO experts, webmasters, and publishers experienced significant drops in online traffic and rankings because of Google’s November 2019 update, even while adhering to guidelines. John Mueller addressed the issue, discussing the nature of the update and giving tips on what to do.

Mueller said that recent core algorithm tweaks were the probable cause of the traffic and ranking changes. These algorithm updates, which happen all the time, help to better identify the relevance and quality of websites. He also mentioned that the drops weren’t related to BERT, and the algorithm changes simply coincided with the update’s rollout.

To recover from the November 2019 update, Mueller recommended not to overly focus on BERT and technical factors. He said that it’s better to make overall improvements to a website’s performance, such as optimising page speed and user experience.

Webmasters and SEO service providers should know that search engines don’t understand contents in the same way as humans, and updates like these are meant to ensure that users get the best search results. If your website has been affected by the November 2019 update, you must carefully think about what pages are more relevant and tweak your content to align with Google’s mission.

The information in this blog post was taken from https://www.searchenginejournal.com/john-mueller-november-2019-update/335791/. Visit the link provided to read the full story.

The expertise of a top SEO company can help in developing effective marketing strategies to put in place. Get in touch with Position1SEO through our homepage to learn all about our offers.

Really appreciated the section on mobile optimisation in this. Before reading it I hadn’t realised just how crucial it is for search rankings. It's fascinating how improving mobile speed and usability can directly impact traffic and rankings. With so many users on mobile devices it makes total sense. Definitely going to focus more on this area. It was an insightful takeaway that could really make a difference!

Just found the part about user behavior analysis in this particularly enlightening. Didn't quite realise how much understanding visitor interactions can influence site adjustments and recovery efforts. Knowing what visitors like and what they don't can fine-tune the strategy. It's surprising how these insights can help regain lost rankings and improve user engagement. Definitely made me realise the importance of data-driven decisions for maintaining a strong online presence. Really an eye-opener for any website owners looking to bounce back after changes.

The emphasis on content quality was spot on. Realising its impact on rankings was a useful piece of insight! Steps to improve are clear.

I found the section on structured data implementation particularly insightful. Hadn't considered how it helps search engines understand content better. This detail was eye-opening because it shows a practical way to boost visibility without huge changes. Concise and clarifies its significant impact on search rankings.

Was quite impressed with how detailed the part about UX design enhancements was. Never realised how refining the user experience could significantly impact not just engagement but also search rankings. Making navigation more intuitive simplifies everything for visitors. This point really stood out and made me reconsider current site layouts. Simple changes can have notable results. Worth implementing sooner rather than later!