Important Techniques That Your SEO Consultant Should Inform You To Avoid

SEO Consultant

Whether your business is a small one or an established corporation, you must already have some form of SEO technique in place. As a business owner, how can you be so sure that your SEO consultant is really providing you with SEO techniques that work?

In the following paragraphs, you will learn the things that reliable SEO companies avoid for you to have peace of mind that you are working with a promising company. SEO professionals avoid these mistakes in order to provide their clients with the best SEO services.

1. Publishing too many contents

Your site must have high-quality content, not just mediocre ones published for the sake of SEO. What Google wants are sites that contribute good content online. These contents must get some social shares because people find them interesting. The quality and not the quantity is more important.

2. Stuffing contents with keywords

This is one example of a technique that was useful over a decade ago but is no longer applicable in today’s time. Like what has been said previously, having good content is key. Google wants the searchers to have a pleasant experience in visiting your site so your content must be very relevant to their searches and not full of words that do not mean anything.

3. Putting more keywords in meta descriptions and titles

Some SEO agency not only place too many keywords on the content, but in the meta description and title tags as well! Yes, these two have to be optimised, but not with too much keywords!

Know that each page in your website must have their own purpose. The title tags must clearly explain each purpose. Title tags and descriptions are essential and must be relevant as they are the first words the searcher sees on Google. It could entice or annoy the prospective client with just one look.

All these mistakes can cause your site to be penalised by Google. All in all, a professional SEO consultant must advise you to always think about the users. The contents must be for the users and not for Google. A few loyal followers are still better than numerous fake site visitors.

seo consultant
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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