Internet Marketing Agency – Finding Ethical SEO
Internet marketing agency may be something you are looking for when you are looking to expand your brand profile online. Search engine optimisation is the obvious way to achieve this goal, but some businesses can be reluctant to go down this route for the simple reason that it can seem unethical. SEO has received a lot of bad press over the years from people who have searched on Google, clicked on the first few websites and found that they are hugely unhelpful. In addition, there can be the feeling that you would like to excel on search engines through merit rather than manipulation. However, there is no avoiding the fact that if you want to succeed online – where the potential to expand your brand is massive – then search engine optimisation is a great way to get yourself noticed. How then can you reconcile this with your reservations?
Nowadays, fortunately, the world of SEO has changed for the better. Those who fill websites with so-called black hat techniques such as hidden text and link farming are now firmly on the decrease thanks to Google upgrades such as Caffeine, Panda and Penguin which have weeded out these decidedly unsavoury practices. SEO today and the SEO consultants practicing are now much more focused on white hat techniques, which build you an organic internet presence. This is all about quality, and that includes both work on your website and on your behalf around the web. SEO ensures that your brand is visible on the web so that those who require your services or products can find them with ease. Search engine marketing (SEM) is no longer concerned with manipulating Google, and by extension Google’s users. Instead, it is all about working with them to ensure that your website is as helpful as possible to both of these audiences.
SEO Marketing With Position1SEO
Position1SEO are the perfect internet marketing company to consider if this sounds like the sort of service that you are looking for. We only use white hat SEO techniques and are as concerned with your human audience as we are with Google. We know that there is no point getting to the top of Google if your website is not geared towards successful human interaction and so our work focuses on search engine marketing as well as search engine optimisation. This essentially means that as well as getting you to the top of Google’s search rankings we also look at how we can increase your sales. This is known as Conversion Rate Optimisation. You might think that sales would naturally follow your introduction to page 1 of Google but unfortunately that isn’t always the case. In fact, the average conversion rate is 0.01%. This means that from ten thousand visitors, just one will become a customer.
This may seem like an alarming statistic, but don’t despair. This may be the conversion rate for the average website, but the most successful can convert 20% of their visitors into customers. This means that from ten thousand visitors, two thousand will become customers. Obviously this can make a great difference to your business and this is the difference we are looking to make. We specialise in search engine marketing and look at a number of factors on your website, from the content to the structure, from the appearance of your website in different browsers to offers you could be making, to help you increase your rate of clicks to customers. This is all about making the most of your website to ensure that you are interacting with your audience to the best of your ability. It is well-known that people interact with web pages differently to the printed word and we use all our knowledge in this field to your benefit.
Here at Position1SEO, we don’t just look at look at your website either. We focus on your presence across the internet. You might be surprised just how much Google, and internet users, focus on your web presence outside of your website. We build your web authority through social media, guest blogs and interaction in conversations on daily blog sites within your sector. All this increases the credibility of your brand and brings you to the attention of those interested in your product or service. What’s more, this is included in every package we offer. Why not have a look on our website now, https://position1seo.co.uk/, to see just what we offer? We guarantee you’ll be impressed. If you’re looking for an internet marketing agency, we are a great option to go for. Have a look at our packages today and see which is best for you.