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How Important Is Link Building?

Have you ever wondered what prompts Google or any other search engine to rank a website on its first page of results? Link building plays a major part.

Search engines are now intelligent enough to understand which websites deserve to rank at #1. They do this by taking into account several signals and one of the most important of these is the existence of links or backlinks from other websites.

Links are a sign to Google that your website offers valuable information and can be trusted.

Getting links from other quality websites can, though, be a difficult, time-consuming and expensive task. But at Position1SEO, we’re specialists in this field. We offer link building services that are both affordable and effective, so you can show off your website’s worth to the search engines.

Interested in finding out more? Get in touch and we’ll send across some examples of our past successes in link building for businesses just like yours.

what is link building

Link building is one of the most crucial parts of search engine optimisation today, but in the past, it was a really controversial topic. In the bad old days of SEO, link farming was one of the main ways used to achieve quick, cheap SEO. The results often meant that Google users would input a search term, only to find themselves presented with websites that contained those words, but simply weren’t of any use to them.

Unsurprisingly, Google was less than thrilled to find that its users weren’t getting the results they wanted – after all, unhappy users will look for other, better search engines that can deliver the useful information that they need. That’s why Google brought in very stringent algorithms to ensure that search results were giving its users informative websites that answered their queries effectively.

Nowadays, backlinks are still viewed as an unpleasant practice, but what many people don’t know is that not all backlinks are created equally. In fact, it is still perfectly fine to use backlinks to drive traffic to your site, provided they’re legitimate and of good quality.

With that in mind, link building is still definitely an important part of SEO. But now, it’s used as a practice within what’s called “white hat SEO”. White hat SEO is ethical and organic, relying on quality over quantity and human interaction. If you are looking for an SEO professional to help you boost the profile of your website, you should make sure that they are not only practitioners of white hat SEO, but also that they provide a quality link building package. Don’t just opt for a cheap link building service that might promise you a ton of links – they’ll probably turn out to be largely worthless.

The SEO agency you choose should understand that there are different levels of quality when it comes to links. The quality of links is measured on a scale ranging from PR0 to PR07, with PR0 being the lowest quality and least valuable, and PR07 being the highest. It’s not the case, though, that a PR07 link is worth seven times more than a PR01 link. For example, if you imagine that PR0 is worth 1 ‘point’, PR07 is worth 78,125! As you can see, having a consultant who understands not only this scale but also how to use it can be invaluable.

how to do link building

Building Links With Position1SEO

If you want a search engine optimisation agency that can implement effective link building packages in the UK, you’ve come to the right place. Here at Position1SEO, we know all there is to know about link building and we’re ready and waiting to carry out these services, tailored to your business and its needs, on your behalf. We manually create backlinks consisting of engaging, unique content that’s specifically linked to your industry.

We can build links ranging from PR04 to PR07; and what’s more, we have flexible options for you when it comes to purchasing our link building packages. You can either purchase links on a one-off basis or on a packaged basis. For the former, PR04 is £10 per article posted, PR05 is £20 per article posted, PR06 is £40 per article posted and PR07 is £80 per article posted.

Our link building package of 15 backlinks includes 1 x PR07, 2 x PR06, 4 x PR05, and 8 x PR04. That would normally cost £320 if you paid for each one individually, but we offer it for just £199.

Of course, link buildings services aren’t all we offer. We also supply keyphrase packages that cover a complete SEO service. This includes a review of your website and the competition you face, an analysis of the best keyphrases for your sector along with their rank value, and more unique content written for those keyphrases.

Big Results in Just 3 Months

As well as adding this content to your website, we will also use it to boost your web authority by submitting it to guest blogging sites. Web authority is something that Google considers to be very important; so as well as writing guest blogs, we will also manage your social media. We’ll monitor daily blog sites for various conversations applicable to your sector that we can get involved in on your behalf. All this boosts your profile as a reliable source of information in your sector, and pushes you ever further up the Google rankings.

Finally, but perhaps most importantly, we also provide Conversion Rate Optimisation as part of our excellent keyphrase packages. This is designed to help you convert traffic into sales. It ensures that once you are at the top of search engine rankings and enjoying all your new visitors, you also see a difference in your profit margin. This is a vital part of what we do, because unfortunately, simply getting to the top of Google does not guarantee that your visitors will turn into paying customers.

We understand that you want to get ahead on Google to expand your business, which is why our team at Position1SEO provides expert Conversion Rate Optimisation services as part of each keyphrase package at no extra charge.

Why not go to our home page now at www.position1seo.co.uk and have a look at our keyphrase services and the best link building packages that we have available? You can also phone us with any queries on 0141 404 7517. We’re confident that we’ll have the perfect digital marketing strategy for your needs.

Big Gains That Stick

FREQUENTLY ASKED QUESTIONS

What is link building?

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their sites’ authority.

Does link building still work?

Both the numbers and the professionals agree that links and link building don’t just still matter — they’re critical for anyone who wants to succeed online. Making links this way is more valuable to SEO than ever. However, the process of generating good quality links that will help you rank higher is much harder now than it ever was too.

Is link building still relevant to SEO?

If you want a website to rank on Google in 2020, you can’t ignore the importance of link building and the need to put together a complete link building package underpinned by a solid strategy that will help you earn high-quality links. In fact, links remain one of the top three most important ranking factors out there.

What is the best link building strategy?

There’s no doubt that infographics still work today and can play a vital role in your link building strategy. The good thing about infographics is that with them, you’ll continually generate organic traffic to your blog and earn quality links, even when you didn’t ask for them. Audiences love to share a good pictorial representation summarising data, instructions, or other information.

What are the benefits of link building?

Links give you credibility. Google uses links to rank your site, and backlinks provide an increase in web traffic. Link creation leads to higher site metrics and SEO scores; greater revenue opportunities; and more sales. You’ll develop improved relationships within your niche and they’ll help to stand out as an authoritative voice. They’ll also bring a continuous source of referral traffic, give you increased visibility and exposure and you’ll see lower bounce rates.

when to use link building

Do I need permission to link to another website?

Very often, a website will connect to another in the form of a link (also known as a “hypertext” link), a specially coded word or image which, when you click on it, will take you to another Web page. You do not need any permission for a regular word link to another website’s home page.

How do I increase backlinks to my website?

You can increase backlinks to your website through the broken-link building method. Backlinks can also be built through infographics. Writing guest articles for other websites can also encourage backlinks, as can promoting your content by developing relationships with or being interviewed by journalists and other important bloggers.

Buy link building services from expert SEO agencies that can demonstrate competence and previous successes if you’re struggling to do it yourself.

What are the three types of links?

The first type focuses on your internal link structure, which are all the links on your site that point to other pages you own within your web space. Outgoing links, the second type, are those that point to other websites, which can help your overall standing with search engines. The third type are incoming links, those on other websites that point to pages within your own webspace.

How do I start a link building campaign?

Install and set up the Link Building tool, then start a new Project or create a new campaign for an existing Project. Review your list of prospects for new links. Connect your email account and send your pitch to your target prospects. Then, as new links are built, keep track of them to ensure they remain current. If all this sounds complicated, good yet cheap link building packages from reputable SEO agencies are available.

Does linking to other sites help SEO?

Yes, and in fact, SEO experts agree that external links are one of the most important sources of ranking power, because search engines view them as third-party votes for your website. That confers authority on your website or webpages.

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Link Building Strategies For Bloggers That All Beginners Should Use

Quality links help people find your website online and demonstrate your authority to Google. Good links are relevant, trustworthy, and come from a variety of sources. Try:

  1. Guest-posting good content on trusted sites in your industry.
  2. Interviewing influencers and experts in your field, who may then link from their own websites to yours.
  3. Ensuring content is fresh and relevant to attract members of your target audiences. Use infographics and charts, which people love to share.
  4. Expressing strong opinions.
  5. Linking to external data and statistics to illustrate your opinions.
  6. Optimising for relevant keywords.

Easy Link Building Strategies (That Anyone Can Use)

  • Create link-worthy content: whether informative blogs or impressive, useful infographics. People are more likely to link to your content if it’s relevant, engaging, interesting, and pertinent.
  • Outreach: identify people in your niche and showcase your content. Find people who use the same target keywords, and people who have already linked to articles that are similar to yours.
  • Guest blogging: write for other websites in your niche area and include a link back to your website.
  • Identify broken links: find them on related websites, then write new content and ask the website owner to link to your fresh resource instead.

Why Is Link Building So Important For Business Promotion

Done correctly, link-building can push your webpages up the search engine results by demonstrating that your site is trusted and popular. Even brand-new websites can benefit from link constructing, gaining longer-lasting traction faster.

It’s especially beneficial for products and/ or services that dwell in a narrow niche. But there are caveats. The quantity of links you build is no substitute for the quality of those links. Don’t shell out money for vast quantities of links. Hire link building packages in the UK that will build high-quality links on high-trust websites, and do it gradually, rather than in short bursts.

Rank distribution auto metrics

Link Building Strategies For Tech Founders And Developers

Great content is vital, but links don’t just follow automatically. A few key areas you can focus on will pay dividends. For example, if you link out to an authority in your field, let them know you’ve done it. They may help promote your content.

Also, for this kind of link forming, agree to interviews, to appear on podcasts or speak at conferences to talk about your work – or hold a virtual event of your own. Finally, search the net for unlinked mentions of your company or product and contact site owners to ask for a live link.

Link Building Tips And Tricks For Beginners

Some great ways to build backlinks include visiting community sites like Reddit and Quora, or industry-specific ones to answer questions falling within your area of expertise. Include a link to your articles/ webpages and you may even find your answer shared on other sites too.

Also, try repurposing your existing content: turn a blog post into a video or commission an infographic summarising key points from existing articles, for instance. Then, publish that content on websites like YouTube, Pinterest, and so on with visible links added.

Don’t hire cheap link building from companies that focus on quantity. Quality is paramount, and this is something we understand here at Position1SEO. Get in touch with us today!

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