Overcome Common Page Experience Challenges with These Best Practices
Businesses with a solid SEO strategy are more likely to achieve their desired outcomes from online marketing campaigns. However, SEO can be a complex and ever-changing field, so staying up-to-date on the latest best practices is essential.
With a bit of creativity, some basic SEO practices may be quickly upgraded – mainly by having websites updated and made user-friendly. Increasing the overall user experience and increasing conversion rates is possible through well-optimised pages.
Everyone in the industry understands the roles of a well-designed landing page and a positive user experience (UX) in an effective SEO strategy. Even so, it’s all too easy to overlook that people still view websites on desktop computers in this era of mobile.
Even though most customers access pages through mobile devices, there are still many people who open pages on desktop devices. With this in mind, desktop page experience must be improved to increase conversion rates.
What is Page Experience, and How Does it Affect Site Performance?
One of the most significant determiners of customer satisfaction is page experience. This metric considers the overall content of a page, how relevant it is, and how optimised it is for users. A high bounce rate and lower customer satisfaction can directly indicate problems with a website’s page experience.
To improve a website, most tests check page speed and the contrast of text and pictures.
It’s critical to note that the mobile device and desktop experiences may differ. It’s crucial to make sure that a website is accessible on various devices for a business to thrive.
Aim for User-Friendly and Efficient Websites
Conversion rates can be improved by making a website more user-friendly and efficient. Having a well-designed and optimised page will likely result in more consumers.
Most new clients only look at the first Google results and spend 45 seconds on a website on average. If a client stays longer and spends more time on a website, it is better for the business.
The Importance of Covering Mobile and Desktop Users’ Needs
Suppose a client searches for certain products on Google and clicks on a site. It’s great to have the customer, but it could lower the customer retention rate if the page isn’t set up for desktop use. That suggests an issue with the customer experience (CX).
Despite the rise in mobile users in recent years, desktop users are still a significant portion of any customer base. The website page experience should be similar for both groups of customers to reap the benefits of increased rank on search engines, more brand awareness, and conversions.
Common Challenges to Improving Desktop Page Experience
A good way to start is to highlight the obvious differences between mobile and desktop users – their screen sizes.
Because of this, the titles and text must also be modified for desktop users. If these elements look long enough on a mobile device but not on desktop because of the difference in widths, it may seem short or not visually attractive.
The text might be insufficient or excessive depending on the screen size. The same may happen to images, which may not be appropriate for both devices, either being too big or little, depending on the device consumers use.
Another challenge users encounter is the website loading time. Mobile devices are designed to load web pages quickly, but the same can’t be said for desktop computers. If a website isn’t optimised for mobile and desktop users, businesses could miss out on a significant number of potential customers.
Tips On Improving Desktop Page Experience
Given the various challenges users experience when accessing pages through desktop, there are some things that you can do in order to get better results.
Another simple way to enhance desktop page experience is to ensure that the URL address is secure. This ensures that all data is encrypted, making the overall experience faster and more trustworthy.
Furthermore, using a secure URL can help a website rank higher on the search engine results pages (SERPs). Consequently, this allows a business to enjoy increased traffic and a higher return on its investment.
Employ the Perfect SEO Strategy and Improve Your Site’s Desktop Page Experience Today!
Coming up with the right SEO strategy to improve your website’s desktop page experience can be difficult. With so many different factors to consider, it’s hard to know where to start. However, by working with experts from position1seo.co.uk, you can ensure that your website will receive the best possible care.
Our team of specialists will work with you to identify the areas of your website that need improvement. We will create a plan to help you achieve your desired results, whether it’s increased traffic, improved conversion rates, or better search engine rankings.
We offer all of the essential SEO services, such as keyword research, link building, and content creation, designed to help you improve your website’s ranking on the SERPs. In addition, we can also provide you with effective website SEO strategies, as well as guidance on various things, such as how to make the most of social media or digital marketing tools.
The team here at Position1SEO provides excellent customer service and high-quality, professional work. This means that we will always go above and beyond to ensure that our clients are completely satisfied with our services. We do this by guaranteeing that your website ranks, and if we don’t, we’ll work for free until you’re satisfied.
We guarantee that our services will assist you in improving the page experience of your website for desktop and mobile devices alike, providing you with the greatest possible chance of success online.
If you want more information on our services, please visit our homepage or contact us at email@example.com for a free consultation. Start improving your business website today!