Prevent PageRank Loss by Optimising Internal Linking
Links are one of the most important things that search engines use to comprehend and rank websites, making them invaluable for a Google site’s SEO. Crawlers follow links from external Google SEO websites, then look for internal links, measuring the ranking signals’ “flow” and attributing them to sites accordingly.
The SEO community has made many terms to refer to “link flow”. Some people call it PageRank, while others call it “link juice”. In the most basic terms, link flows are a method of determining how significant the pages are in comparison to other sites on the Internet. The types of sites that link to the property and the structure of the internal links are two key indicators used in calculating PageRank.
It means that Google SEOs need to take a lot of factors into consideration when improving PageRank. Firstly, they must determine the websites linking to their pages. They should also assess the number of websites, their size, and how authoritative they are. Secondly, they should look at how their pages are linking to each other.
The majority of marketers tend to focus on getting as many backlinks as possible to improve their sites while neglecting to optimise internal links on their own. However, to get the most out of all of the websites linking to their pages, marketers should make sure that they correctly optimise their internal link structure.
Below are three ways in which SEO marketers can optimise their websites with internal linking.
1. Optimise distribution of link flow
If SEOs want to stop pushing the link flow to less important web pages and push it to more significant ones, they should remove extraneous links.
These extra links are typically copied and placed near the top of websites, such as report downloads, job postings, or company mission statements. While these are crucial parts of information for visitors to the site, these pages are not SEO-friendly. Therefore, marketers should remove any undesirable links wherever feasible, especially if they are repeated often. After that, they can put links to well-optimised web pages for search.
Site owners may choose to add Google SEO site links to the most important web pages they have. This can be done systematically across the website by pushing up internal link flow to those crucial pages and limiting it to the irrelevant ones that are unneeded for search.
2. Reduce link flow loss
Although optimising link flow is critical, marketers must also check for ranking loss caused by links. This scenario usually happens because websites link to pages that are not search-friendly. Internal search result pages, for example, or old tag pages that do not receive traffic, are two of the most common sites where this scenario happens.
However, linking to these less relevant sites is sometimes required for site functionality, so one should not always remove them. Instead, marketers can compensate for their PageRank loss by always linking back from every internal page they link to.
Marketers should also think about employing nofollow links. The SEO community heavily debates over how these attributes affect overall search rankings, but there is a possibility that the strategic nofollow tag efficiently minimises the link flow loss.
Many lose link flow to social media profiles or to partner sites, help sites, and customer login websites. If site owners really need to use followed links that lead to external Google sites in SEO, they should consider lowering the point sizes, adding other links to the web page or pushing them further down on the page.
3. Get rid of penalty factors
Penalties are factors that cause websites to appear like spam. Duplicate content is one of the most prevalent penalty factors affecting page ranking. It indicates that the site’s content quality is poor.
If a website has too many links directed to a piece of content with possible penalty factors, it could damage the site’s rankings. The web pages should not contain more than half of the words with each other, except for the header and footer. However, there are so many websites where one of their pages will share 90% or more of its terms with another web page.
Therefore, SEOs should avoid creating a lot of “thin” content on their sites. These are sites that seem informative at first but actually provide very little information.
A quick tip is that one should ensure how the links are positioned when they are sending out link flow to other websites. This is because having too many unreciprocated, followed editorial links makes the website appear as an advertorial site even when it is not.
Building a high-quality, relevant backlink profile is critical, but optimising the internal linking structure and removing risk factors are crucial in getting the most out of ranking signals.
Other Helpful Tips for Internal Linking
Internal linking is an SEO power move in content marketing. It’s one of the simplest strategies to boost a website’s rankings in search results. Here are some excellent internal link practices that SEOs should follow:
- Create a large number of articles. The more content the website has, the more likely it is to get linkable content in the future.
- Create anchor text instead of linked images.
- Create links that are applicable and natural to the target audience and the content’s topic.
- Do not link to irrelevant topics.
- Use follow links that give the users a smooth transition between internal pages.
- Reduce the number of internal links; create a reasonable number of links depending on the length of the content.
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