Search Engine Marketing - Questions To Ask When Looking For An SEO Consultant
Search Engine Marketing is undoubtedly very important to businesses. A large number of shoppers search online to compare brands prior to the actual purchase. Therefore, having a site that appears on the first page of search engine results page equates to more traffic and sales.
SEO marketing consultants can help your business boost its online presence to reach more clients. However, with the numerous SEO providers claiming that they are the best, how can you assess them without wasting time and money? Following are questions you can subtly ask these SEO consultants. Use their answers as a guide in your decision making.
1. How long have you been an SEO consultant?
Extensive experience comes with expertise. While there is nothing wrong with working with beginners, veterans have a more established reputation and can provide you with tried and tested search engine marketing strategies. Note that a novice will turn out defensive, but a veteran will provide you with a solid track record to prove their credibility.
2. How can you guarantee the success of this project?
Listen carefully on how the consultant will answer this question as this is somewhat tricky. Never go for someone who will give you a ‘too good to be true’ promise like an increase in page rank overnight. Competent SEM consultants will give you sensible time frames and not false hopes.
3. What will be my involvement in the SEO process?
A reliable SEO marketing consultant must always listen to your requests and concerns given that the website and the business is yours. Additionally, you must also be given regular updates on what is happening in the project.
Getting a consultant for your search engine marketing does not come cheap. That is why meticulous thinking is essential to end up with the best one. Remember the questions discussed above, take your time, and compare your options very carefully.