Search Engine Optimisation Company – Strategies For An Effective SEO Campaign
There are a lot of SEO companies offering their services online. If you are thinking of hiring one of them, it would help if you know the basics of SEO. This is so that you will be able to conduct productive brainstorming sessions with your chosen search engine optimisation company and create great SEO strategies. Following are some tips for SEO beginners like you.
- Give importance to local SEO
You might have noticed that most businesses are targeting the entire country or even the whole world in their SEO campaign. While there is nothing wrong with this, search engine optimisation professionals advise that businesses should focus on strengthening their local SEO strategies before targeting faraway places. In fact, Google requires business owners to declare their location so that searchers can easily find them.
- Include related videos to your content
Apart from the high quality articles that you place on your website, you must also incorporate short videos. These days, people find plain texts boring. To entice them to stay longer on your website, place engaging video clips which explains more about your content. In terms of SEO optimisation, videos actually contribute to organic page clicks.
- Make your website mobile-friendly
Make it easy for your website visitors to read and access your website wherever they are by having a mobile-friendly version of your website. You will also remove the risk of losing potential customers due to bad user experience if they are able to navigate your website with ease.
- Lastly, be sure to fulfil the user’s intention in coming to your website
Sometimes, it is tempting to create a website solely for search engine rankings. Remember though that your website should function for the web users, not the search engines. Place your feet in the shoes of online searchers. When they click your website, will they be able to find the information they need? Having users who are engaged to your website will result in better Google rankings.
These tips are somewhat very basic yet a lot of marketers neglect them. Now that you have learned these SEO essentials, you and your search engine optimisation company will be on your way to an effective SEO campaign.