Selecting The Right Fit When Choosing An SEO Company UK
There is no single SEO company UK or worldwide that could boast to provide the ultimate solution to all businesses. There are so many SEO companies out there and you only have to take a look at a few of their websites to understand that every provider has a different take on what’s important and what’s not in terms of SEO.
Even once you’ve narrowed down the companies, there is then a multitude of packages to decide between too. And when it’s your hard-earned cash on the table, you know you need to make the right decision before you invest. So what should you be looking for in an SEO agency? First, you need to know what you’re looking for from SEO! Define the problem: is your website not being seen by the right audiences? Do you want to improve your search engine ranking? Are your competitors drawing away your market share of the business in your local area? Be as specific as you can; then decide what results you would like to see. Trust the agency that responds realistically to the brief you draw up, not the one that promises to get you to the top of Google in a week. You need your SEO company to be honest – brutally honest – with you. You should also expect them to provide clarity when presenting the way they propose to deal with the issues you have raised. If you don’t understand what they are telling you, how will you know they’ve been successful? And finally, will they tailor a package that will match your budget?
Next, whether you’ve opted for national or local SEO services, you should expect the SEO company you are working with to really get to know your business. One size simply doesn’t fit all. The team working on identifying the all-important keywords to be used in your content, for instance, should understand your company, its products and/ or services. They should also show an interest in the wider industry you operate in and your competitors within that. A good indicator for this is if they can demonstrate that they’ve worked with other businesses of a similar size and type as yours. And that brings us onto the next point: can they demonstrate they have achieved positive, measurable and long lasting results for other companies they have worked with? Check out online reviews, independent ones, as well as on the company’s own website. Finally, while SEO companies UK wide do sometimes get caught out a little by new algorithms brought out by Google, good agencies are always planning ahead. Ask your proposed experts what changes they foresee in the world of SEO over the next twelve months and how they’ll future-proof the work they’re doing for you. Nobody wants to have to pay twice for the same service.
Choosing the right SEO company UK for your own business is inevitably a big commitment. So before you sign on the dotted line, talk face to face or by phone with your point of contact for the project. Make sure you both get along, because it could be the start of a beautiful – and profitable - partnership.