SEO Services UK - How Videos Can Aid Your Marketing Campaign
- 30 August, 2016
- Jason Ferry
- SEO Services UK
One of the most important aspects of SEO services UK is good content. Content comprises of articles, blogs, Meta descriptions, and even the more responsive form of content called videos. Today, people are always on the go and many have no time to read a full text article. Thus, as a business owner, it is imperative that all of your contents are convenient to take in for everyone and making a video out of your content is a sure way to do it.
If you would want to learn how to use videos for your white hat SEO campaign, you came to the right page. Following are different ways to make use of your videos so your business will gain online visibility.
Video transcripts
If you want to know the simplest way of creating captions then it’s the transcripts. For the viewers to easily understand what is being said in the video, then texts should be accompanying it. And because it is text-based, you have the opportunity of adding some keywords which will then increase findability of your website.
Link building
Building links with the use of videos is a modern technique that a SEO services provider employ today. As what has been said earlier, video transcripts can be used to add keywords. Furthermore, it can also be utilised to link back to your company website or other resource website to give customers further information. This technique provides value to your SEO campaign through high-quality and relevant links.
Social Media
Whatever content you need promoted, social media is an area that should be maximised. The great thing about posting videos in your social media channels is that it doesn’t consume much time to view. One video takes just a couple of your followers’ minutes, yet you can place so much information on it.
Always remember to place a call to action on your videos, do not let your followers’ experience end by merely watching it. Search engines make use of social media to measure a website’s popularity. Popularity is measured by engagement, and that involves likes, shares, and comments so make sure to ask for them.
All in all, making use of videos on your SEO services UK leads to better engagement and better search engine rankings. It is one strategy ignored by a lot of marketers. Do not be like them. Capitalise on this strategy as early as now and get ahead of the competition.
