SEO specialist terms marketers should know

search engine optimisation specialist

As a marketer, it's essential to understand the different terms used in SEO. This will allow you to communicate with your team, clients, and customers more effectively. In this article, we'll cover five essential terms that every marketer should know. 

Black hat and white hat

There are two types of SEO: black hat and white hat. Black hat SEO involves techniques that are used to improve rankings in search engines in ways that are not approved by the search engines. White hat SEO, on the other hand, uses techniques that focus on improving your website and its user experience, as approved by the search engines. 


A backlink is a link that points from one website to another. If someone links to your site, you have a backlink from them. Backlinks are important because they are like votes for your site. The more backlinks you have, the more popular your site will be. Search engines use backlinks to help them understand how websites are related. 

They also use backlinks to determine the importance of a website. The more backlinks a website has, the more important it is likely to be, and the higher it will rank in search engine results pages. If you want to improve your website's ranking in search engine results pages, you must focus on building high-quality backlinks.

Domain authority

Domain authority is a metric that measures the strength of a website's domain. It is one of many factors that search engines use to rank websites. A website with a high domain authority is more likely to rank higher in search engine results than a website with a low domain authority. There are a number of factors that contribute to a website's domain authority, including the age of the domain, the number of backlinks, and the quality of the content.

Organic traffic

Organic traffic is the term used to describe visitors who arrive at a website through search engine results. A website’s organic traffic can be generated through two main sources: 

1) Search Engine Optimisation (SEO): This is when a website’s content is optimised so that it appears as a top result for certain keywords or phrases that users enter into search engines. For this to happen, on-page SEO and off-page SEO must be employed. 

2) Search Engine Marketing (SEM): This is when a website pays to have its ads appear as sponsored results on SERPs. The main difference between the two is that organic traffic is free while SEM traffic is not. 

Organic traffic is the most important source of traffic for most websites because it is targeted and has a high conversion rate.

Page speed

One of the most important factors in SEO is page speed. Page speed is the amount of time it takes for a page to load. A fast page load time is important for two reasons. First, it helps improve the user experience. People are more likely to stay on a website that loads quickly. Second, Google uses page speed as a ranking factor. This means that faster pages will tend to rank higher in search results. 

There are a few things you can do to improve your page speed. First, make sure you're using a good hosting provider. A good host will have servers that are optimised for speed. 

Second, optimise your images. Images can often be very large files, which can slow down a page. Make sure your images are as small as possible without sacrificing quality. 

Finally, minify your code. This means removing unnecessary characters from your HTML, CSS, and JavaScript files. By following these tips, you can help improve your page speed and SEO.

As a marketer, it's important to understand the different terms used in SEO. This will allow you to understand better the strategies used by specialists and make more informed decisions about your own marketing campaigns. 

Here’s a summary of the points that have been discussed above:

  • Black hat and white hat refer to the type of tactics used, with black hat being more aggressive and white hat being more conservative. 
  • Backlinks are links from other websites to yours, and they're an important part of SEO because they help improve your website's ranking. 
  • Organic traffic refers to website traffic that comes from the SERPs.
  • Domain authority is a measure of how well your website will rank in search engines, and organic traffic is the traffic that comes to your website from unpaid or natural search results. 
  • Page speed is also an important factor in SEO, as it determines how quickly your website loads for visitors. 

Understanding these terms will allow you to communicate with experts and improve your marketing efforts.

Need help with SEO? Our blog has the answers!

We hope that this blog has been helpful to you in understanding the basics of search engine optimisation and how it can benefit your business. For more in-depth knowledge, check out our blog regularly and follow us on Facebook and Twitter or share or like our search engine optimisation blogs. To get started, why not give our blog post on Why financial companies can’t afford to ignore professional SEO services and the benefits of their investment a read? We know you won’t be disappointed.

Get on the first page of Google with Position1SEO!

Position1SEO is the perfect choice for any business wanting to succeed in the digital world. Our guarantees mean you get to page 1, or we work for free. Our team of experts is on hand to help you make the most of your SEO, with a free, no-obligation quote for SEO, a free SEO audit, and free conversion advice. 

Visit our homepage today to get started, or call us at 0141 846 0114 to find out more. Start your project with us and get the success you deserve!

Get your business to the top of the search engines with Position1SEO

Position1SEO is an SEO specialist that helps businesses elevate their online presence. Our team of SEO experts are passionate about helping you reach your goals. Our comprehensive SEO services provide comprehensive on-page and off-page SEO services that create a strategy designed to propel your business to new heights. We understand the importance of optimising your website for search engines and helping you build strong, organic search engine rankings. Our team has a wealth of experience and is ready to put it to work for you. 

We take pride in helping businesses achieve their SEO goals, and our team is committed to helping you get the most out of your SEO efforts. Don't wait any longer - let's get started today and watch your business soar!

Everything you need to know about SEO specialist services

What is an SEO specialist?

An SEO (Search Engine Optimisation) specialist is a person who specialises in optimising websites and webpages to rank higher in search engine results. They use a variety of tactics such as keyword research, link building, content optimisation, and more to help increase a website's visibility in search engine results.

What does an SEO specialist do?

An SEO specialist is responsible for helping websites, and web pages rank higher in search engine results. This is done by optimising a website’s content and structure, researching the most relevant and popular keywords, and building quality links to the website.

What benefits can an SEO specialist bring to my website?

An SEO specialist can help your website gain more traffic from search engine results, increase brand visibility and recognition, and help you reach new potential customers.

What kind of results should I expect from an SEO specialist?

Depending on the size and complexity of your website, it can take anywhere from a few weeks to several months to start seeing results. However, with a good SEO strategy, you can expect to see an increase in organic search engine traffic, increased visibility in search engine results, and higher conversion rates.

Where can I find an SEO specialist in the UK?

Many SEO specialists are located in the UK, both freelance and agency-based. To find a reputable SEO specialist, you can search online for reviews and ask for recommendations from other businesses. You can also contact SEO agencies in the UK, like us at Position1SEO directly to find out more about our services.

seo specialist2 min
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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