The benefits of performing a technical SEO audit for your website

Technical SEO auditing is a comprehensive process that helps to identify and fix any technical issues with your website. It can be used to optimise the overall performance of your website, as well as ensure that your website’s content meets the standards set by search engines. In this article, we will discuss why it is important to perform a technical SEO audit for your website and give the five key benefits that you can gain from doing so. 

What is a technical SEO audit?

Technical SEO focuses on the structure, code, and other behind-the-scenes elements that make up your website. A technical SEO audit is essential for any website owner who wants to increase their visibility online and attract more visitors. 

Five benefits of performing a technical SEO audit for your website

1.  Optimises site performance

Performing an SEO audit allows you to check the performance of your website and make sure it is running smoothly and efficiently. This includes exploring page loading times, mobile responsiveness, server speed, and other factors that can affect how visitors interact with your site. 

2. Improves user experience 

A technical SEO audit helps you understand how users interact with your website so you can make changes to improve their experience. This includes understanding which pages are most popular, what keywords people are using to find your site and more. By understanding user behaviour, you can better tailor content for them and reduce bounce rates, as well as hopefully improving your sales figures. 

3. Increases traffic

With an SEO audit, you can also identify issues that could be preventing people from finding your website on search engines like Google and Bing. This includes identifying new keyword opportunities, optimising title tags and meta descriptions and more. Once these issues are addressed, you should start seeing an increase in organic traffic over time as more people find your site through search engine results pages (SERPs). 

4. Monitors competitor activity 

An SEO audit also provides insight into what your competitors are doing online in terms of their marketing efforts and their organic search visibility compared to yours. This allows you to keep track of any changes they may be making or strategies they may be using which could help inform future decisions for improving your own strategy or tactics.

5. Stays up-to-date on algorithm changes 

Finally, performing a technical SEO audit regularly helps ensure that you are up-to-date with any algorithm changes Google or other search engines have made over time which could impact how well your site ranks in SERPs or how users interact with it overall. This helps ensure that any changes made are compliant with new standards or guidelines set by search engines so you don’t miss out on potential traffic opportunities due to outdated optimisation practices or techniques being used on the site. 

Check out our latest SEO blogs for more tips!

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Improve your SEO ranking with Position1SEO!

At Position1SEO, we know that search engine optimisation (SEO) is an important part of digital marketing. We also know that it's not always easy to understand how SEO works and how you can improve your website's SEO ranking. That's why we offer SEO audits to help you get started on the path to success with your website's SEO.

Our team of experts will look at your site and give you detailed insights into its strengths and weaknesses. We'll also provide you with a roadmap for improvement, so you can take the necessary steps to ensure your website ranks high in search engine results pages (SERPs).

Your frequently asked questions about SEO audits answered

Why is conducting an SEO audit worth it?

Conducting an SEO audit is well worth it because it enables you to gain a better understanding of your website’s performance and search engine rankings. An SEO audit helps identify areas where you can improve your website’s performance so that you can attract more organic traffic, increase leads, and ultimately convert more customers. 

What is a technical SEO audit?

A technical SEO audit is a process of assessing a website's infrastructure, configuration and content to ensure that it is correctly optimised according to search engine best practices. The audit systematically evaluates key areas such as server setup, indexation, website speed, performance optimisation; mobile-friendliness; internal link structure and many more aspects. 

Should I pay someone to do my SEO audit?

Yes, you should consider paying someone to do your SEO audit. It’s an investment that could pay off significantly in terms of helping improve the visibility and ranking of your website or online presence.

How long do SEO audits take?

Generally speaking, an initial in-depth SEO audit will take several days to complete, but for more comprehensive sites it could take weeks or even months to diagnose all possible issues properly.

How can I improve my SEO audit?

Some steps you could take to improve your SEO audit are to do keyword research, make relevant website content, do technical optimisation, check mobile responsiveness, and monitor your website’s performance regularly.