The Role of AI Tools in Content Marketing
Artificial Intelligence (AI) has grown increasingly popular in SEO content marketing over the years. However, some SEOs are not keen on the idea of using AI to write their content as they are reluctant about letting machines do creative work. But despite what some may think, many SEOs and publishers are gradually warming up to using AI tools to create SEO marketing content because of the benefits that they bring.
The Role of AI in Content Development
Many in the SEO community are unaware of what AI can and can’t do for content development and marketing. Even today, some publishers don’t know how AI has helped their content marketing efforts.
Grammarly is one good example. In the content writing industry, Grammarly has become a common QA tool. Four years ago, few people had heard of it, and even today, some users are unaware that it employs AI technology.
There are a lot of AI tools like this in the SEO industry, such as keyword generators, email software, and ad platforms, yet publishers don’t give them much consideration. The truth is, AI is already here, and it turns out that it’s not at all a big deal.
How AI Improves Content Marketing
When examined individually, each phase of the writing process is similar to a production cycle with four stages: planning, creating, QA/testing, and analysing/optimising.
AI for Content Planning
Using smart tools is the best way to plan one’s SEO content marketing strategy. AI tools are helpful for marketing intelligence as it makes accessing research data easy.
For instance, AI can help site owners understand one’s target audience. Meanwhile, site owners can benefit from keyword research, audience analysis, and ranking tools to identify, comprehend, and target high-potential audiences.
Afterwards, one may then return to their analytics and look at how their competitors handle the issues, as well as the kind of content they create and its performance.
AI for Content Creation
AI tools can generate text and potentially write content for site owners. Some tools can also take data and produce narratives for reports, so one can use AI when turning numerical data into readable text. Nevertheless, most AI tools are focused on the creative process.
AI for QA/Testing
There are several other language-checking tools out there for quality content. Although correct language does not guarantee successful content, AI can assist SEOs in almost every area in QA.
For example, one can evaluate SEO optimisation with AI tools to predict how well a piece of content will rank. Such tools also give recommendations on how to improve content.
AI for Analysing/Optimising
Analytics tools typically use AI in one form or another to allow SEOs to monitor and evaluate performance. Many of the same planning and optimisation tools that assist site owners with strategy also aid in continually optimising their content marketing.
AI’s Capability of Writing Content
Deep learning transformer models have helped AI achieve remarkable progress in generating language over the last three years. Not surprisingly, generating language is the most exciting thing about AI. Still, there are limitations that one should keep in mind.
It’s similar to a person studying a foreign language. A person can easily understand a sentence in a new language, but creating their own phrase is an entirely different challenge.
Similarly, analysing a piece of content’s context and style and suggesting improvements is one thing; creating original work from the ground up needs a distinct set of abilities. It’s the difference between manipulating current data and generating brand-new information.
The Limitations of AI in Content Marketing
A robot is built to execute tasks that involve a lot of existing data based on structured, defined processes. It implies that AI can analyse, personalise, understand, correct, and even suggest.
AI systems may provide relevant suggestions while generating text using scientific, mathematical formulae. These might be based on SEO, emotional factors, professional level, brand voice, and the content’s purpose.
However, language isn’t simply a form of logic. Creating language needs an understanding of the whole situation and the use of resources beyond the synthetic brain’s capabilities, such as history, culture, and other elements.
To attract and engage an audience, SEOs and publishers must craft a compelling story that connects with the reader on a more emotional level. So, one could incorporate an anecdote that relates to a certain demographic into their story. Only a real-life human can forge such connections, so SEOs should not leave the writing tasks entirely to AI tools.
The Need for AI in Content Development
Artificial Intelligence is a tool that can help SEOs create more relevant and engaging content. It may be used to enhance processes and outcomes in almost any industry.
The SEO community must also remember that an algorithm generates a data-driven recommendation. A competent editor will always be the final judge of which keyword to target, what subject to discuss, and where to place punctuation marks.
There’s nothing quite like the final human touch. Sadly, more and more published works seem to have been polished by Grammarly alone instead of being approved by a human editor.
It can be concerning when a comma is misplaced, changing the meaning of a sentence because the AI couldn’t wholly comprehend it. It’s up to the human writer to maintain control and not let artificial brains dictate their content or writing quality.
Incorporating AI into Content Development
The role of content in SEO marketing is significant, and as time goes by, publishers are pressured to deliver more content in the fastest way possible. However, budgets cannot accommodate the high demand for more writers. But with AI, producing more content faster is possible. Below are some benefits of using AI tools:
- personalised content
- precise targeting
- higher efficiency
- better quality content
- higher-ranking content
AI can improve content marketing strategies as long as it’s used wisely. It is also important to see AI as a helpful tool instead of a replacement for writers.
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