The Truth About Anchor Text And The Right Way To Use It
The clickable text used in the links leading to your website is called anchor text. Once you have built an ample amount of links using the right keyword in the anchor text, you’ll start seeing great SEO results. But in order to avoid unwanted penalisations, it’s important to be aware of the proper ratio of anchor text links to be used in websites.
So what is the best practice for the usage of anchor text? The truth is, there’s no industry standard for this matter. It has been claimed that when a website is ranked, it’s due to the Ranking Engine and Modification Engine. When the latter engine takes over, it uses other factors and then re-ranks the search engine results pages (SERPs). Hence, the anchor text isn’t the only ranking element to be looked at in this case.
On the other hand, many experts and SEO companies still believe that anchor text is an important signal. When this text is matched to a powerful link source, this gives a boost to the website’s ranking power. Also, anchor text can help Google understand what the pages are about, and re-rank them accordingly.
In conclusion, there has been no agreement on the best way to use anchor texts. But the safest approach is not to overdo it or better yet, seek help from a well-established SEO company.
The information used in this post was gathered from https://www.searchenginejournal.com/anchor-text/250025/. Click here for more details.