The Truth About Pogo-Sticking And Why You Should Not Worry About It


In the recent Google Webmaster Central Hangout, one user asked whether “pogo-sticking” or “the act of navigating back and forth between web pages” will have an impact on the ranking of a website or not. In response to this, John Mueller from Google said that SEO professionals and site owners shouldn’t focus on pogo-sticking as it is not a negative ranking signal.

Mueller explained that they try not to use signals in that way when it comes to search. He added that there are plenty of reasons why users go back and forth between pages. And so, this will then make it hard for Google to turn such thing into a ranking factor.

Furthermore, Mueller stated that they only look into how users react when reviewing algorithm changes or when looking at algorithms overall. He said that in such cases, they look at millions of different queries and pages in order to determine if the changes are going the right way. But as for individual pages, he said that it’s not something to focus on.

So if you are concerned that it’s bad for SEO to have users navigating back and forth on your web pages, then take note that it isn’t something worth worrying.

This SEO story was published first at https://www.searchenginejournal.com/google-does-not-use-pogo-sticking-as-a-ranking-factor/261629/. Click this link for more details.

Working with a reliable provider of SEO services allows you to ensure that your website is not just functioning properly but is also ranking high on the SERPs. Head over to our company page for more information on this.

Pogo-Sticking - Professional SEO Services - Position1SEO
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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