These Are The Potential Ranking Factors That You Should Take Into Account

Potential Ranking Factors

Google has evolved a lot since it was first introduced back in 1998, and so has the SEO industry too. But over time, the industry has become more focused on long-term thinking and digital strategies, neglecting considerations of Google’s ranking factors. While this can be considered a positive change, it’s still a mistake to ignore these potential ranking factors.

With that being said, here are some of the ranking factors that both SEO experts and site owners should consider.

1. Keyword in the Title Tag. John Mueller from Google previously confirmed that the title is considered to be a ranking factor. At the same time, including keywords in title tags is highly recommended as it has an influence on rankings.

2. HTTPS. Google once announced that the use of SSL would be a positive ranking factor and that they’ll strengthen its impact on global queries over time. This was done to encourage site owners to use HTTPS for their websites.

3. Mobile-friendliness. Google released a mobile-friendly update that will identify pages that are not compatible with mobile devices and eliminate them from the mobile search results. The importance of this factor was further strengthened by the numerous subsequent updates.

So in order to develop an effective SEO strategy that will work in today’s digital landscape, don’t forget to consider the different factors that search engines take into account when ranking sites.

This information was gathered from https://www.searchenginejournal.com/23-potential-ranking-factors-you-may-not-be-considering/264697/?ver=264697X3. Click this link for more details.

When it comes to ensuring that your site is ranking well in the SERPS, working with the best SEO company is recommended. Check out our company page where we discuss this topic in further detail.

potential ranking factors
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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