This Is How Google Speed Update Can Impact Your Website

Google Speed Update

Increasing the speed of your web pages is something that you must consider especially now that the Google speed update has been rolled out to all users. In fact, whether you’re following an SEO strategy or not, working on the page speed is important seeing that a 3-second load time can increase the bounce rate by 32%. Meanwhile, a 5-second load time increases the bounce rate by 90%. Remember, this bounce rate represents potential loss of customers.

According to Google, the rolling out of speed update is not an opportunity to improve rankings by increasing load times. To be more precise, the said update will impact those pages that provide the slowest user experience. Hence, you should be very concerned if you have pages with poor load times. But how slow is slow? There are testing tools available that you can use to gain information about page speed and these include PageSpeed Insights and Google Analytics.

Moreover, Google also reminds us that despite the importance of page speed, it shouldn’t be prioritised over having a strong content strategy. This means that even if you have a slow page, this can still rank if it has relevant and compelling content.

If you need further help in ensuring that both your page speed and content perform well, never hesitate to seek help from SEO experts to sort these things out.

This story first appeared on https://searchenginewatch.com/2018/07/23/googles-speed-update-now-applies-for-all-users-how-does-it-affect-you/. Click here for more details.

Getting a free SEO audit is one of the first steps towards ensuring that your website is fully functional and loads fast enough. Head over to our SEO company page to know more about this.

Google Speed Update - Local SEO Services - Position1SEO
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

the benefits of an search engine optimisation audit
Search Engine Optimisation (SEO) is an essential ingredient for website success in the digital arena. The process of indexing and ranking websites on Search Engine Results Pages (SERP) requires constant evaluation. Therefore, it is vital to conduct an in-depth SEO audit to identify areas that need improvement. SEO audit is the process of evaluating a […]
search engine optimisation company
Search Engine Optimisation (SEO) is a crucial aspect of building a strong online presence. While many website owners focus on using keywords to rank higher on search engines, an SEO company can optimise your website in more ways than one. In this blog, we will explore the three areas an SEO company can improve upon […]
The importance of hiring a search engine optimisation consultant
Are you struggling to get your business noticed online? Is your website buried under a sea of search results? If your answer is yes, then it might be time to consider hiring an SEO consultant. With the ever-growing importance of online presence for businesses, it has become crucial to employ the right strategies to make […]