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This Is How The Search Algorithm Of Google Responds To Real-Life Crises Currently Happening

Search Algorithm

In his statement to The Guardian, Google’s senior search engineer Pandu Nayak said that the search algorithm can now adjust itself when a real-life crisis is taking place. With this change, Google increases the authority signals’ weight in order to lift the most accurate details regarding the crisis that’s currently occurring. Now, that is something that SEO experts, site owners and of course, web searchers should know of.

Nayak mentioned that the school shootings which happened in the US, wherein plenty of misinformation had surfaced, is the reason why Google made changes to its search algorithm. And through this, the spread of misinformation during a tragic event can be reduced.

The search engineer also pointed out that removing individual pages isn’t the solution to resolve this issue of spreading misinformation. Instead, Google aims to determine where the problem is coming from and then solve it.

For example, when a deadly earthquake is approaching, Google will be first showing breaking news articles from the most authoritative sources that are related to earthquakes. And once the crisis died out, the search algorithm will then return to normal.

This SEO news came from https://www.searchenginejournal.com/googles-algorithm-adjusts-itself-when-a-real-world-crisis-is-occurring/315435/. Know more by clicking the link.

Do you need help in improving your website’s rankings? Then don’t hesitate to contact a professional SEO agency today. Just check out our company page to see the complete list of our services.

search algorithm
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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