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This Is How You Should Write The Meta Tags Of Your Website

Meta Tags

Even though Google doesn’t use meta tags in its ranking algorithm, SEO experts and website owners must remember that it still has an indirect effect on SERP, can influence the users’ first impression and improve click-through rates. With that in mind, here are some useful tips on how you can create them:

Do’s when writing meta tags

For title tags, it shouldn’t go beyond 65 characters as lengthy titles could be cut. It’s advisable to place keywords in the beginning to attract users.

For meta descriptions, it must be around 160 characters only, with high volume keywords in the beginning. Also, include a call to action or CTA to entice people to visit your website such as ‘buy now’ or ‘read here.’

Don’ts when writing meta tags

For title tags, look for synonyms instead of utilising a keyword twice. Never use similar titles for a number of pages.

For meta descriptions, don’t make them too long and just follow the recommended character count. Don’t make them too short either, as descriptions under 100 characters might not be used by Google.

Every SEO professional and website owner are expected to follow these things if they’re aiming to improve their SERP and meet the expectations of their users.

This story first appeared at https://searchenginewatch.com/2018/11/22/dos-donts-metadata-snippets-clicks/. Click the link to learn more.

Reliable SEO specialists can assist you in improving your content and achieving better rankings. Visit our SEO company page to learn more.

meta tags
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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