jason@position1seo.com
0141 404 7515
Free SEO Audit
logo

This Is How You Should Write The Meta Tags Of Your Website

Meta Tags

Even though Google doesn’t use meta tags in its ranking algorithm, SEO experts and website owners must remember that it still has an indirect effect on SERP, can influence the users’ first impression and improve click-through rates. With that in mind, here are some useful tips on how you can create them:

Do’s when writing meta tags

For title tags, it shouldn’t go beyond 65 characters as lengthy titles could be cut. It’s advisable to place keywords in the beginning to attract users.

For meta descriptions, it must be around 160 characters only, with high volume keywords in the beginning. Also, include a call to action or CTA to entice people to visit your website such as ‘buy now’ or ‘read here.’

Don’ts when writing meta tags

For title tags, look for synonyms instead of utilising a keyword twice. Never use similar titles for a number of pages.

For meta descriptions, don’t make them too long and just follow the recommended character count. Don’t make them too short either, as descriptions under 100 characters might not be used by Google.

Every SEO professional and website owner are expected to follow these things if they’re aiming to improve their SERP and meet the expectations of their users.

This story first appeared at https://searchenginewatch.com/2018/11/22/dos-donts-metadata-snippets-clicks/. Click the link to learn more.

Reliable SEO specialists can assist you in improving your content and achieving better rankings. Visit our SEO company page to learn more.

meta tags
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

seo audit report blog05
Understanding Your SEO Audit Report: Key Insights to Look For
Understanding your SEO audit report is crucial for enhancing your website's performance and ensuring your online efforts yield fruitful results. An SEO audit provides insights into various aspects of your website, identifying areas that need improvement and facilitating a strategic approach to search engine optimisation. Becoming familiar with this report allows you to make informed […]
local seo for small business blog02
Using Local SEO to Compete with Larger Brands as a Small Business
In today's digital age, local Search Engine Optimisation (SEO) has become a powerful tool for small businesses aiming to carve out their niche in competitive markets dominated by larger brands. By optimising for local search, small businesses can attract a local audience, build brand recognition, and ultimately drive foot traffic and sales. This blog delves […]
advanced seo specialist blog02
What an Advanced SEO Specialist Can Do for Your Website
In the ever-evolving digital landscape, having a website is merely the first step towards establishing an online presence. To truly stand out and drive traffic to your site, you need to optimise it for search engines. This is where an advanced SEO specialist comes into play, leveraging their expertise to enhance your site's visibility and […]