This Is The Reason Why Ranking Algorithm Should Not Be Directly Associated With Quality Rater Guidelines

Ranking Algorithm

In a recent Google webmaster hangout, John Mueller of Google told SEO experts that the contents of the Quality Rater Guidelines don’t have a one-to-one relationship to their actual ranking algorithm. He said that the quality rater guidelines are only for their quality raters when trying to evaluate their algorithms. However, Mueller clarified that checking such guidelines is still advisable as they can give an idea of what Google wants to hit when it comes to search.

With that being said, Mueller tells the SEO community to focus on the bigger picture instead of the minor details. He said that concentrating more on authority, expertise, and trust of a website is a much better idea. For example, it must be assured that a website has names on it and not just content published from a long time ago, so users will know where these contents are actually coming from.

It must also be noted that quality raters are not even Google employees. Instead, they are outside consultants through third parties. As such, they do not make the algorithm themselves, but only test them. Their feedback is then sent to the engineers who will tweak and improve the algorithm.

This story first appeared at https://support.google.com/webmasters/answer/7451184?hl=en. Click here to see the full article.

Working with professionals is a great way to keep your rankings in check and improve it through various optimisation techniques. Visit our SEO company website to learn more about how we can help you out.

Ranking Algorithm - Search Engine Optimisation - Position1SEO
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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