This Is What You Need To Know About Impostor Sites With Lookalike URLs

Lookalike URLs

A new warning regarding impostor websites will be carried out by Google. This is to alert all Chrome Browser users if they’re accessing possible impostor sites. These sites have URLs that looks almost exactly like the URLs of well-known sites. Now, what should users, site owners, and even SEO experts take note of this?

First and foremost, impostor sites typically use a so-called “homograph attack”. For instance, PayPal once registered the lookalike URL – “PayPa1.com.” and redirected it to the proper URL “PayPal.com”. But aside from this type of tactic, scammers also utilise another manoeuvre called URL hijacking or typosquatting. They use certain domains with slight typographical errors to direct people to what looks like a trusted site. Furthermore, such scammers may even register those lookalike URLs and try to steal user information.

In relation to the warning, Google engineers were reported to be testing a new feature (Navigation suggestions for lookalike URLs), which can be used to confirm if a user is really meant to access a particular URL. While this feature isn’t enabled by default, users can still enable it manually by copying and pasting this, chrome://flags/#enable-lookalike-url-navigation-suggestions, in the Chrome address bar.

Details of this SEO post were gathered from https://www.searchenginejournal.com/google-chrome-to-warn-users-about-impostor-sites-with-lookalike-urls/290621/. Click the link for more information.

With the help of a professional SEO company, you can significantly enhance your website and even attract more visitors to it. Visit our SEO page and see how our services can benefit you.

lookalike urls
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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