This Is What You Should Do When Dealing With A Bad Domain History

Domain History

In a recent Google Webmaster Central hangout, a site owner was worried about the URL they took over with their brand. They discovered that the URL was actually used for piracy content a few years ago and has bad domain history. At the same time, upon checking at the Google transparency report, they saw that there’s plenty of trouble with that domain. So what should sites owners or SEO experts do about this kind of problem?

To answer that question, Google’s John Mueller stated that such problem should fix itself over time. However, that will still depend on the extent of the bad activity associated with the URL and how long it went on.

Mueller clarified that if you’re dealing with a domain that has a short period of bad activity then it’ll disappear on its own after some time. If that’s the case, it’s suggested to just focus on your business and move forward, or try to determine if it’s something to take action on. But if the domain has a great stretch of poor activity that went on for ten years or longer, then it’ll be better to acquire a new domain.

Lastly, for those who are also concerned about the URL they recently took over, Mueller recommends utilising Archive.org to check on the history of the domain.

This SEO story first appeared at https://www.searchenginejournal.com/google-explains-what-to-do-if-youve-acquired-a-domain-with-bad-history/279375/. Click the link for further details.

To ensure that your website is fully optimised, acquiring a reliable SEO link building service is something that you can consider. Visit our SEO page and see which of our services can benefit you.

domain history
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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