Three Ways To Earn High-Quality Links And Improve Rankings
Professional SEO companies and website owners need to earn high-quality links to improve their search engine rankings and site traffic if they want to eventually grow their business. However, this is easier said than done. The best SEO companies continuously conduct research and update their SEO strategies in order to generate better links and get their clients ahead of their competitors.
Ironically, the most efficient SEO techniques are neither quick nor easy to implement. However, this is something that can work to your advantage; because other faster or simpler tactics can be easily replicated by competitors and will just not be as efficient as more complex strategies.
That means first class SEO practitioners are always updating their tactics to gain a competitive advantage, even if that means taking on the more difficult tasks that other companies can’t or won’t undertake. Of course, these complex strategies can also be combined with the more obvious link building tactics that your competitors are using. Nonetheless, the bulk of your effort should be placed on the more complex tactics that will give your website a bigger and more powerful advantage.
1. Building a brand that people are passionate about
Every entrepreneur needs to dedicate effort to establishing their brand, both as a company and as an individual. However, a brand is more than just a logo and a tagline.
As well as the more obvious factors, like marketing materials, logo, colour palette and other visual elements, your brand must also encapsulate your customer service, the company culture, and your core principles.
When a business builds a complete brand that covers all these things, it will inevitably drive some customers away, but that’s not necessarily a bad thing. What some people dislike about a brand will be the very same things that will attract other potential customers. That’s the price you have to pay if you are looking to establish a brand that people feel passionate about.
Despite this being an effective way to build a strong brand that captivates people, it can also be a mindset that’s scary to some website owners and businesses. It’s not uncommon for entrepreneurs to be terrified at the idea of turning customers away.
But strong brands have a charm that spreads to develop a devoted, almost cult-like following, and what makes these kinds of businesses successful in SEO terms is that devotees often freely link to their websites. Publishers and content creators will not only get excited about the brand themselves but will also want to be the first to introduce the brand to their own audiences.
If you can generate a host of quality links to the original website, this will obviously impact positively on the business’s search engine ranking, as well as its organic and referral traffic. And as most searchers type in a query by brand name, this will boost Google’s trust in the brand in question and its domain in general.
2. Creating a useful, free tool
Everyone’s busy nowadays, so we’re all looking for ways to make our lives easier. If you can create a useful, free tool that helps your target audiences and potential customers out, then that will go a long way towards contributing to generating better links and improving your site’s rankings.
There’s no point wasting a lot of resources on creating something that already exists. But if there’s a need and a market big enough for the tool you’re thinking of, it will entirely justify the effort you put into it.
Ideally, any such tool you identify should be difficult enough to make that your competitors won’t have the time or resources to create their own version themselves. But often, you won’t be designing the tool from scratch. Your professional SEO company can create a version of an existing program, albeit with fewer features, and people will still find it useful.
3. Doing something newsworthy
One great way to earn links and branded search traffic is to create a newsworthy story and get featured in the media. Of course, it’s not business and website owners who determine whether a story is worth telling or not – that’s down to the journalists, producers, editors, and anchors. So, to appeal to these media practitioners, you need to be thinking of creating content that will appeal to their audiences.
SEOs who pitch their stories in terms of a particular media practitioner’s audience rather than their own customers will have a greater chance of being featured in the media.
There’s popular opinion among some businesses and webmasters that this approach is useless because many publications will only link to their sites using the nofollow attribute. But that ignores the fact that Google still acknowledges these nofollow links. In any case, when one news outlet writes about a certain brand, other sites are motivated to write about the brand too, which can lead to more high-quality links.
But no matter how newsworthy you think a piece of content is, you need to be pitching the story to the right people and doing it in a way that will convince them why their audience will want to read it. Unfortunately, many businesses pitch every story to all of their media contacts, regardless of whether it’s relevant to them or not.
The truth is, there are no shortcuts at this stage. Media practitioners are people too, and you need to work towards building a relationship with them, rather than treating them like a commodity. If you fail to develop good relations with them, they’re all the more likely to ignore or blacklist your PR requests.
There are plenty of things that can make a story newsworthy. Businesses and website owners can do something that might impact particularly on a specific group, develop something interesting or useful to some audiences or achieve a rare or significant milestone.
These three powerful techniques are almost certain to generate better links for your business, but they’re by no means simple to implement. But ranking highly in Google’s search results is a competitive game, and you need to put the effort in if you want to stand out from your competitors.
Work With The Best SEO Company
Position1SEO is the UK’s leading SEO company today, promising you a position on Google’s first page. We are a team of SEO professionals that can help boost your site traffic and convert visitors into sales, which all equals a higher return on investment. What’s more, we only offer the best SEO packages at an affordable cost, so you can take your SEO game to the next level without overspending on your marketing budget.
Our work process follows three simple stages. First, we determine your website’s current status by conducting an in-depth SEO audit, analysing your Google Local review, ranking report for target keyphrases, on-page review and recommendations, backlink reports and more.
Second, we will deal with any issues highlighted by the first stage to provide you with a bespoke SEO solution. You can decide which tasks you want to do yourself, and which you want us to undertake on your behalf.
After we have established your bespoke SEO package, we will focus on the ongoing user engagement work needed to shift your search rankings upward.
For more information about our services, call us on 0141 404 7515 or email us at firstname.lastname@example.org.