Top SEO Company Tip - The Three Best Ways To Use Your Blog In Hitting A Good Local Search Ranking
Regardless of the scope of your company, whether it’s small or medium-scaled or for large corporations, ranking on the top spot in local search is deemed important. It is likely that online users who come across your website will become your customers or clients soon afterwards. Excellent and professional SEO services are therefore needed to get that coveted ranking in the local search result. This can be provided by a top SEO company.
There are various ways on how to do this and one of it is through blogging. Besides from helping your website achieve the spot on the first page of local search results, it can also help in engaging to your online visitors. You have to take advantage of your blog to get these two goals as you use your resources and exert the necessary efforts. Listed in this article are three effective ways of fully maximising your blogging.
Include keywords that will grab the attention of your prospective market
Some years ago, placing “keywords” on the web pages of the site can already make your company rank well in Google. Unfortunately, this isn’t the case alone anymore according to SEO experts. Since there is a drastic increase in the number of mobile device users, they are now relying on voice recognition features. Short words and phrases might not be enough anymore for this kind of online users. Take this for an example, “cheap laptops” can be the keyword typed in the search engine box. But for mobile device users who depend on Siri or Google Now, they would probably type “Where can I buy cheap laptops?” or “Where is the nearest store of cheapest laptops?” Considering all these, you have to include long-tail keywords in your blog content which can cater to all the platforms used by your target market.
Post engaging and informative blog content
Place yourself in the position of your online readers. Think carefully and creatively of the topics which will appeal to them. Don’t try to oversell and talk too much about your products, services, or other things related to your company. They wouldn’t even care to finish reading it. Instead of “I” and “we”, focus more on “you” in the tone of your blog contents. The more unique and engaging your information are, then more users will stay longer on that page and they may even share it in their social media profiles. Remember that social media sites like Facebook and Twitter are authoritative sites and thus it will help you in ranking well. A top SEO company have blogging and social media services to assist you in getting things done. Talk to an SEO consultant and know about their blogging services if you need help.
Be aware of the latest news and events happening in your local area
Another good function of blogging is to discuss the latest happenings in your place. This is also instrumental for your white hat SEO strategies. Furthermore, it gives a heads-up to your online readers and they may already consider your blog as a source of credible and recent information, thus, they’ll visit it on a regular basis. There are a lot of things you can discuss about such as the election, clearance sale of a popular non-competitor shop, school activities, and so many more.
You have the option to do the blogging on your own or to ask for the help of a top SEO company so you’ll be able to focus more on the tasks within your company. Now that you have these three helpful tips on hand, you can try to incorporate these in all your blog contents and see a better ranking for your website real soon.