Use Ecommerce SEO To Optimise Your Online Store For Success


If you have an online store, you’d definitely want it to be successful. After all, who doesn't want to make money? But for your ecommerce store to be successful, you need to make sure it is properly optimised for search engines. 

Ecommerce SEO is the process of optimising your online store for search engines like Google. Doing this increases your chances of ranking higher in search engine results pages (SERPs), which leads to more traffic and sales. 

So, how do you optimise your ecommerce store for search engines? Keep reading to find out!

Ecommerce SEO Strategies

The goal of SEO is to get more organic traffic from search engines, which will result in more sales for your business.

SEO is not just about keywords; it’s about creating a site that users will find relevant and useful when searching online. The best way to do this is by making sure your products are accurately described using the right keywords, creating content that answers customer questions, and creating an engaging user experience through the design of your site.

Technical SEO

Technical SEO includes several factors that directly affect how users interact with your site. As a result, you need to ensure that each of these elements is working in your favour.


A sitemap is a file containing all the URLs on your site—it allows search engines to crawl through and index each page individually, which helps boost visibility in search results. This file can be either an HTML or XML sitemap (XML is more common). You don’t need one if you have only one page, but for any more than two or three pages, it’s highly recommended. 


The robots.txt is essentially an instruction manual for bots; this allows them to know what not to index and what not to crawl, as well as where they should start crawling first before moving on to other areas of interest. So, make sure this file contains accurate information about how often updates happen on different pages, so there aren't any surprises when trying out new features such as dynamic URLs. If you don’t, this could lead to unexpected results!

Keyword Research

Keyword research is one of the most important steps in your SEO process.

This step can make or break an ecommerce website’s search engine optimisation strategy. It’s also something that many companies skip, which is why so many ecommerce websites have mediocre rankings and don't get as much traffic as they should.

If you want to succeed with SEO, keyword research needs to be part of your overall plan from day one. If you do it right, it will save you time and resources down the road—and help increase your website traffic as well!

On-page SEO

On-page SEO is all about optimising the content on your website. This means writing good copy, using relevant keywords and creating links between pages so that people can find your site more easily.

Title Tags

The title tag should describe what the page is about without being too long or overly complicated. It's also important to include words related to your brand name within the title tag so that you rank higher in search engines for those specific terms.

Meta Descriptions

This description doesn't show up on a web page, but rather, it appears under an image or in search results when someone clicks through from Google Images or other sites with images on them (like Pinterest). They're supposed to be short summaries of everything there is to know about a given product or service, but most people use them as placeholders instead because they're often too long or boring for consumers' liking. If you have time for only two things here, then make sure you optimise both meta descriptions and titles! Otherwise, people won't see how awesome your store really is!

Page Titles

These tell users what each page contains before they click through into it - so make sure these are clear and concise while still containing relevant keywords like “online shopping” if possible! No one wants their visit spoiled by having something unexpected pop up when they try clicking around either.

So, always keep these titles concisely listed across all pages manually placed at top corners above header bars instead.

User Friendliness

As the saying goes, the customer is always right. While you might not always agree with what they say or how they say it, your customers need to feel heard and valued. Here are some tips for making your store user-friendly:

  • Make sure your store is easy to navigate. Customers won't have time to hunt around for products if they're looking for answers to simple questions like "How can I check out?" or "Where's the information about returns?" Your website should be organised in a way that makes sense for both desktop and mobile users so that people can easily find what they need without feeling frustrated by the process of finding it on your site.
  • Use a good shopping cart system. If you want customers to make purchases from your online store, then don't make them jump through hoops just because their payment method isn't one specific method like PayPal; accept all payment methods that are best suited for each individual buyer (that means credit cards are fine, but Bitcoin might not be). This also means having reasonable shipping rates—if someone orders something from across town within an hour of putting their order through, there shouldn't be additional fees associated with shipping costs!

Link building

Link building is the process of getting links from other websites to your own. The more links you get, the better your search engine rankings will be.

So how do you get these links? You can ask other sites to put in a backlink for you. This is what most people think about when they hear "link building," but it's not the only way. Here are some other ways:

  • Share content on social media and ask users to link back (this is called "social sharing")
  • Write guest posts or create infographics that others can use as content sources on their site (with a link back to your site, of course)
  • Participate in online forums and include a link to your website in your signature
  • Submit your site to web directories

These are just a few of the things you can do to optimise your ecommerce store for search engines like Google. By following these tips, you can increase traffic and sales. However, keep in mind that ecommerce SEO is an ongoing process. It's not something you can set and forget. You need to continuously work on it if you want to see results. But if you put in the effort, it will be worth it.

Increase traffic And ROI With Our 100% Guaranteed SEO Services

We know you have many options for SEO, and we understand that you need all the help you can get. That's why Position1SEO offers a 100% guarantee that we'll deliver page 1 rankings or work for free—and why we're so confident in our services.

We want you to be as successful as possible, and we're here for you every step of the way. If you have any questions about SEO or our process, just give us a call at 0141 404 7515. We'll be happy to hear from you!

Start your project with us today by requesting a free, no-obligation quote for SEO!

If you're interested in learning more about SEO, be sure to check out our other blog posts on the subject. We have plenty of information to help you get started with optimising your website for search engines. Thanks for reading!

SEO2n min 1
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

the benefits of an search engine optimisation audit
Search Engine Optimisation (SEO) is an essential ingredient for website success in the digital arena. The process of indexing and ranking websites on Search Engine Results Pages (SERP) requires constant evaluation. Therefore, it is vital to conduct an in-depth SEO audit to identify areas that need improvement. SEO audit is the process of evaluating a […]
search engine optimisation company
Search Engine Optimisation (SEO) is a crucial aspect of building a strong online presence. While many website owners focus on using keywords to rank higher on search engines, an SEO company can optimise your website in more ways than one. In this blog, we will explore the three areas an SEO company can improve upon […]
The importance of hiring a search engine optimisation consultant
Are you struggling to get your business noticed online? Is your website buried under a sea of search results? If your answer is yes, then it might be time to consider hiring an SEO consultant. With the ever-growing importance of online presence for businesses, it has become crucial to employ the right strategies to make […]